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Jhennifer Santos

@jhennifersantos

Content Manager at Go Fractional, leading content strategy and planning across web, social, events, and inbound marketing.

Brazil

Message

At Go Fractional, I lead content strategy and planning across the website, social media, online events, and inbound marketing. I use data from Google Analytics, Google Data Studio, and Klaviyo to inform decisions, and I manage content projects with Linear.

At Globalfy, I led B2B content strategy and inbound campaigns that brought in over $187K in revenue. I also led Globalfy Talks from start to finish, creating live broadcasts and on-demand webinars for leads, peers, and clients.

At Oliver Latin America, I coordinated content strategy for Adobe Experience Cloud solutions and developed multi-channel marketing across LATAM. A Live Commerce Webinar closed a $30K deal and generated 91 AQLs, and I produced the first success case for Adobe Marketo in Brazil.

Experience

Work history, roles, and key accomplishments

Current

Content Manager

Current

Go Fractional

Mar 2025 - Present (1 year 7 months)

Lead content strategy and planning for the company's website, social media channels, online events, video scripts, blog, and inbound marketing using marketing automation and CRM tools. Align with external and internal stakeholders, lead a team to make data-driven decisions, and improve marketing efficiency.

Content Strategy Marketing Automation Klaviyo Resend Canva Riverside Google Analytics Google Data Studio Linear SEO AEO GEO Community Management Partnership Management

Content Lead

Globalfy

May 2023 - Jan 2025 (1 year 8 months)

Led B2B content strategy and planning for the company's website, social media channels, PR, branded content, events, video scripts, blog, and inbound marketing using marketing automation and CRM tools. Achieved over $187K in revenue through content strategy for inbound campaigns and led projects like Globalfy Talks.

B2B Content Strategy HubSpot Google Analytics Google Data Studio SEMrush Notion Capcut Canva Riverside Vendor Management Inbound Marketing PR Branded Content Event Planning

Content Strategy Specialist

Oliver Latin America

Jan 2022 - May 2023 (1 year 4 months)

Spearheaded content coordination and strategy for Adobe Experience Cloud solutions, developing and executing multi-channel marketing strategies across LATAM. Achieved a 30k deal closure through the Live Commerce Webinar and generated 91 AQLs.

Content Strategy Multi channel Marketing B2B Marketing PR Social Media Email Marketing Marketing Ops Lead Nurturing Landing Page Optimization Adobe Workfront Jira Asana Salesforce Paid Advertising Analytics Results Analysis Vendor Management

Senior Associate, Community Management

Weber Shandwick

Aug 2021 - Jan 2022 (5 months)

Led strategy and produced content for Ericsson's social media profiles in Brazil, managing client-facing dynamics and collaborating with stakeholders to promote brand awareness. Achieved around 15% increase in social media engagement.

Social Media Strategy Content Production Client Management Hootsuite Meta Business Data Analysis Stakeholder Collaboration

Content Leader

Talquimy

May 2018 - Aug 2021 (3 years 3 months)

Led account management and content strategy for clients including Mercado Livre, Axalta Brasil, DuPont, Dow, and Sterlite, producing content for social media, websites, and blogs. Directed PR initiatives and achieved cover stories in tier 1 media, and received SABRE Awards 2019 for the GUARDIANS OF COLOR strategy.