Open to opportunities

Gabriela Arnt

@gabrielaarnt

Message

I build high-performing public-sector content strategies that grow audiences, engagement, and brand authority.

Brazil

Message

What I'm looking for

I'm looking to elevate content as a revenue engine, strengthen brand authority, and lead strategic content, digital campaigns, and analytics-driven optimization.

At Anvisa, I lead content planning, production workflows, and digital campaigns across more than 300 monthly posts. I launched TikTok and WhatsApp channels, helping grow WhatsApp to more than 45,000 followers in three months.

Previously at Brazil's Supreme Federal Court, I managed social content teams, editorial planning, and distribution strategies for over 500 monthly posts. My work reached more than 99 million people and added 240,000+ Instagram followers between October 2023 and May 2025.

I've spent 12 years translating complex subjects into clear, inclusive content while using analytics, SEO, conversion optimization, and cross-functional collaboration to strengthen institutional brands and turn content into a revenue engine.

Experience

Work history, roles, and key accomplishments

Current

Senior Content Manager

Current

Brazilian Health Regulatory Agency (Anvisa)

Jan 2026 - Present (8 months)

Led content production calendar and cross-platform messaging for over 300 monthly posts, managed teams and external partners, and developed messaging guidelines and accessibility protocols. Oversaw launch of new digital channels including TikTok and WhatsApp, increasing social media output by 200% and gaining over 45,000 WhatsApp followers in three months.