Laura Martins

Own the editorial strategy for Eletrolar News, defining content priorities, editorial standards, SEO initiatives, and publishing workflows.  
Scaled monthly website traffic from 10K to 52K visits (+420%) within six months by leading editorial strategy, SEO initiatives, and content operations. 
Lead cross-functional editorial operations while managing up to 12 freelance journalists during Latin Ame

Integrated Campaigns (BTG Pactual Empresas): Designed and executed CRM communication plans and video content to improve B2B customer engagement. 
Global Stakeholder Management (Bayer COP-30): Managed end-to-end execution of 20+ executive and media events during Bayer's COP30 activation, coordinating cross-functional teams and external vendors with full operational ownership. 
Complex Concepts (Res

Conducted executive qualitative research and synthesized complex business insights into strategic reports supporting organizational decision-making.

Led a team of 3 journalists, overseeing editorial planning, publishing workflows, and quality standards for one of Brazil's leading B2B technology publications.  
Published more than 600 bylined articles, translating complex enterprise technology topics into accessible, high-performing content. 
Covered 15+ international technology conferences, interviewing global executives and reporting on emerg

- Reported on the business of technology, focusing on the real-world impact of digital systems and innovation.

- Covered national and international events, producing multimedia content and interviewing key stakeholders in the global tech market.

- Selected for a prestigious editorial fellowship at the intersection of technology, policy, and society.
- Analyzed global tech ecosystems with a focus on how digital systems and innovation shape emerging markets.
- Collaborated with world-class editors to deepen coverage of complex topics, including digital inequality and platform power structures.

- Covered a weekly beat focused on the mobile app ecosystem and digital trends.

- Delivered engaging, high-volume content for one of Brazil's largest digital news platforms.

- Managed PR and Social Media strategies for international healthcare and medtech brands across the LATAM region.

- Led communication for clients such as Align Technology (Invisalign), Lundbeck, and Fresenius Medical Care, focusing on brand positioning and internal communications.

- Produced specialized content for B2B trade publications, focusing on pharma marketing, beauty, and consumer behavior.
- Managed SEO-driven digital content and daily news updates for industry-leading websites

Focused on social media implementation, budget control, and corporate presentations

Covered national and international IT events, tutorials, and app reviews

Organized IT-focused events.

Reported on information technology for both print and digital media.

- Produced daily news for specialized B2B publications and digital platforms.
- Conducted interviews with industry specialists and supported editorial workflows.

MBA: Marketing, Branding and Growth