Jacqueline Smith

Senior People & Culture leader with sole ownership of the function and a seat on the leadership team.
Defined and delivered the people strategy, leading on employee experience, engagement, internal communications and HR operations to support business performance through periods of growth and change.
Partnered closely with senior stakeholders to navigate organisational challenges, embedding a peopl

Led the development and implementation of core People & Culture practices, supporting the transition from a reactive HR approach to a more structured, people-first function.
Delivered key initiatives across employee experience, engagement, internal communications and people operations, partnering with managers to support performance, development and day-to-day people challenges.
Built foundational

Led the development and delivery of social media strategies across client accounts, ensuring alignment with brand positioning and wider marketing objectives.
Provided guidance and oversight on content strategy, campaign execution and performance, supporting team output while maintaining high standards of delivery and client impact.

Delivered social media and content strategies for a range of clients, supporting brand growth, engagement and performance across key digital channels.
Created and executed content plans, including blogging, copywriting and campaign delivery, using data and insights (e.g. Google Analytics) to optimise results and inform ongoing strategy.

Developed and implemented social media strategies aligned to charity objectives, supporting brand awareness, engagement and service visibility.
Planned and delivered end-to-end content across social channels, including research, copywriting, design and scheduling, ensuring consistent and engaging communications.
Acted as a trusted advisor to the CEO and Board, providing guidance on social media, d

Defined and implemented a fit-for-purpose organic social media strategy across multiple channels, supporting both retail and trade audiences and driving increased brand awareness and audience growth.
Worked closely with the paid media team to ensure alignment between organic and paid strategies, delivering a consistent and integrated approach across platforms.
Collaborated cross-functionally with

Managed the social media presence for key global beer brands including Cobra, Staropramen, Pravha and Blue Moon owning end-to-end delivery across both organic and paid activity.
Developed and executed social media strategies aligned to wider brand objectives, collaborating closely with internal stakeholders and external media agencies on high-budget campaigns and paid activity.
Led content creatio

Selected to join the Digital & Web Team at Glastonbury Festival, supporting live event coverage as part of the GlastoLive team.
Delivered real-time social media updates, capturing and sharing content from across the festival to a global audience.
Produced daily media and social reports, analysing sentiment, engagement and coverage across key platforms and news outlets to inform digital strategy du

Gained valuable agency experience working within a fast-paced, innovative digital team, delivering against varied client objectives.
Contributed to the development and execution of social media strategies, including content planning, scheduling and paid advertising.
Worked across content creation, design and blog writing, ensuring all activity aligned with wider brand strategy and commercial goals

Expanded my expertise across a broad range of marketing channels, including content creation, email campaigns, blog writing and social media.
Took ownership of planning, executing and analysing campaigns, using performance insights to continuously improve results.
Particularly enjoyed the creative elements of the role, designing visual assets, preparing imagery and producing engaging content to su

Developed a strong foundation in customer experience within a fast-paced retail environment, consistently delivering high standards of service alongside brand loyalty. Thrived in a dynamic, trend-led setting, building commercial awareness and the ability to respond quickly to changing customer behaviours and business needs.

Worked as Advanced Sales Advisor at Dorothy Perkins, Arcadia Ltd.

Worked as Standard Sales Advisor at Burtons Menswear.

Worked as Junior Design Assistant at Orchid Creative.

Worked as Poster & Flyer Designer at DeMontfort University Student Union.

Issued Jul 2022

Issued Aug 2018

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Issued Oct 2017

My Degree's practical modules allowed me to express myself creatively in visual form. I excelled in my digital publishing and website modules regularly achieving first standard. I learned how the visual experience has the power to influence and move people.