At PHD Media Ltd, I lead people strategy as a Board and Executive Committee member, aligning it with the agency’s profit plan and long-term growth. I partner with the CEO and executive team on organisational change and business transformation.
I designed and embedded a high-performance culture, and led talent and succession strategy to strengthen the leadership pipeline and retain critical talent. I also work with Finance and executive stakeholders to align workforce planning and headcount investment with P&L and client growth.
Previously, at Maxus Communications Ltd, I built and executed a People and Culture strategy during growth from 60 to 320+ employees. My earlier HR roles at Fenn Wright Manson Ltd and Ghost Ltd covered retail and head office, including employee relations, recruitment, and HR operations.

