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Andrea Vassalli

@andreavassalli

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Senior Product Marketing Manager driving AI-powered GTM strategies and large-scale product migrations.

United States

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What I'm looking for

I seek a fully remote role (based in Portugal) where I can lead product growth and GTM strategy, apply AI-driven marketing, and mentor cross-functional teams to drive adoption and revenue.

I am a Senior Product Marketing Manager with 12 years of experience at Google, focused on launching and scaling products for millions of users globally. I specialize in go-to-market strategy, product migrations, AI-driven user targeting, and cross-functional leadership that drives adoption and revenue growth.

At Google I led the largest ads migration, developed the global GTM for GA4, and used AI propensity and sentiment models to accelerate migration rates and increase positive media coverage. I mentor teams, build research-driven narratives for executives, and consistently simplify complex product stories into compelling messaging.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Marketing Manager

Current

Google

Sep 2020 - Present (5 years)

Led product marketing for Google Analytics (GA4), managing the largest ads migration at Google and executing a global GTM strategy that achieved a 35% faster migration rate and a 15% increase in positive media coverage.

Go To Market Strategy Product Launches Migration Planning Analytics Stakeholder Management

Senior Product Marketing Manager

Google

Jun 2015 - Aug 2020 (5 years 2 months)

Drove adoption of programmatic advertising products for large agencies and enterprises, built research programs influencing C-suite media buying, and simplified complex launches into clear messaging.

Programmatic Advertising Product Marketing Market Research Event Strategy Messaging Customer Stories Cross Functional Collaboration

Product Marketing Manager

Google

Dec 2013 - May 2015 (1 year 5 months)

Led product marketing for Google Analytics for Mobile Apps, delivering 10+ successful launches, tripling adoption, and producing cross-product thought leadership to promote developer adoption.

Mobile Analytics Product Launches Thought Leadership Developer Marketing Digital Advertising Events Adoption Growth

Regional Product Expert

Google

Jan 2012 - Nov 2013 (1 year 10 months)

Owned go-to-market for mobile search solutions across SEEMEA, led migrations to Enhanced Campaigns for 500 strategic AdWords customers, trained 600+ coworkers, and drove 100% YoY business growth.

Go To Market Strategy Regional Strategy Revenue Growth

Mobile Business Development Manager

Google

Jun 2010 - Dec 2011 (1 year 6 months)

Managed all mobile revenue for Italy, defined sales strategies for mobile products, and reported progress against revenue quotas to senior leadership.