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Natia BeriashviliNB
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Natia Beriashvili

@natiaberiashvili

Senior Product Manager | Fintech, Gaming, EdTech, Mobile Apps | 10+ yrs | Driving A/B testing, personalization, retention, monetization, growth.

Georgia
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What I'm looking for

I seek a senior product role at a growth-oriented company where I can lead product strategy, drive monetization, mentor teams, and use data-driven experimentation to scale impact.

I am a Senior Product Manager with 8+ years of experience shaping product vision, discovery, and go-to-market strategies for Georgian and international companies. I specialize in monetization, user research, A/B testing, and data-driven decision making.

At a US-based EdTech portfolio I led product strategy and P&L for 13 apps, engineered a 45% revenue uplift via pricing and subscription experiments, and scaled delivery to cut time-to-market by 50%. I also mentored and managed cross-functional teams to align execution with strategic KPIs.

I have driven complex enterprise and public-sector initiatives—ranging from a Smart Contracts solution for real estate registration to an omni-channel Next Best Offer recommender for a major bank—delivering measurable sales and engagement outcomes.

I excel at stakeholder management, API integrations, and translating business vision into technical delivery.

I hold product and AI-related certifications and am fluent in Georgian and English. I thrive in remote, cross-time-zone environments and seek roles where I can apply a data-first approach to scale products and mentor high-performing teams.

Experience

Work history, roles, and key accomplishments

BF

Senior Product Manager

Bebi Family

Nov 2023 - Nov 2025 (2 years)

Directed product strategy and P&L for a portfolio of 13 EdTech apps (70M+ downloads), driving a 45% revenue uplift (generating $700,000 additional revenue monthly) via A/B-tested pricing and subscription optimizations and accelerating speed-to-market by 50%.

BG

Product Owner

Bank of Georgia

Aug 2021 - Mar 2022 (7 months)

Delivered an omni-channel Next Best Offer recommender engine leading a 12-member squad, capturing 45% of total sales revenue for the squad and implementing a metrics framework for 2M+ clients.

BG

Head of Campaign Management

Bank of Georgia

May 2019 - Aug 2021 (2 years 3 months)

Managed six direct sales channels and analyzed behavioral data of 3M customers to implement automated campaign solutions that generated 1M additional daily revenue and delivered >30% sales contribution in 2020.

BG

Data-Driven Campaign Manager

Bank of Georgia

Jan 2017 - May 2019 (2 years 4 months)

Managed end-to-end direct marketing campaigns across multiple channels, improving delivery time by 25% through test-and-learn planning and execution.

Education

Degrees, certifications, and relevant coursework

Free University of Tbilisi (ESM Business School) logoFS

Free University of Tbilisi (ESM Business School)

Bachelor of Business Administration, Marketing & Management

2014 - 2018

Grade: Top 15% (170 student cohort)

Completed a BBA with majors in Marketing and Management, graduating in the top 15% of a 170-student cohort.

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