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Shako Iosava

@shakoiosava

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I lead product and growth to scale revenue and retention.

Georgia

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What I'm looking for

I seek a senior product/growth leadership role where I can lead cross-functional teams, run data-driven experiments, scale monetization and acquisition, and drive measurable revenue and retention improvements.

I am a product and growth leader who builds data-driven roadmaps and execution plans to lift revenue, profitability and retention. I define priorities and lead cross-team alignment to deliver measurable impact.

At Ruby Labs I own product growth strategy and full-funnel acquisition, focusing on CRO and monetization to reduce CPA and boost ARPU. I design and run experiments that translate into higher lifetime value and stronger unit economics.

Previously I led growth and monetization for an AI-driven skincare app, delivering double-digit year‑over‑year revenue growth through tiered subscriptions, pricing experiments and new B2B streams. I also headed marketing for a SaaS provider, increasing web traffic, trials and monthly revenue by optimizing acquisition and retention funnels.

As a founder and former senior growth lead at Glovo I managed multi-million dollar budgets, P&L, and cross-functional teams, generated incremental revenue through partnerships, and secured external funding for community initiatives. I bring hands-on execution, team building, and a relentless focus on measurable outcomes.

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Experience

Work history, roles, and key accomplishments

Current

Head of Product and Growth

Current

Ruby Labs

Jan 2025 - Present (10 months)

Define and execute the product growth roadmap and full-funnel acquisition strategy to reduce CPA and boost ARPU through CRO, product initiatives, and high-performing campaigns.

Product Strategy Growth Marketing CRO Acquisition Strategy ARPU Roadmapping A B Testing

Head of Growth and Monetization

Skin Bliss

Sep 2023 - Dec 2024 (1 year 3 months)

Led end-to-end monetization strategy including tiered subscriptions and upsell flows, achieving double-digit YoY revenue growth and launching B2B monetization streams to expand revenue.

Monetization Subscriptions A B Testing CRO

Head of Marketing

IndicaOnline

Mar 2022 - Aug 2023 (1 year 5 months)

Led digital marketing for US and Canadian markets, driving a 25% increase in web traffic, 14% boost in first trials, and 9% rise in monthly revenue while building and managing a team of five.

Digital Marketing Retention Analytics Team Leadership

Founder

Basterds Agency

Apr 2021 - Mar 2022 (11 months)

Founded and led a marketing agency, raised $200K in capital, managed P&L and a cross-functional team of nine to secure key tenders and drive profitable project delivery.

P&L management Team Leadership Project Management Fundraising

Growth Manager

Glovo App Georgia

Feb 2019 - Mar 2021 (2 years 1 month)

Led growth functions across acquisition, subscriptions and partnerships from launch to market leadership, reducing CAC to top-3 globally, managing a $2M+ budget and generating $1M in additional annual B2B revenue.

Growth Strategy Paid Acquisition Budget Management Partnerships

Marketing Assistant

Philip Morris Georgia

Sep 2017 - Jan 2019 (1 year 4 months)

Supported execution of country-wide marketing campaigns and consumer engagement initiatives, collaborating with cross-functional teams to maximize campaign impact and event-driven loyalty.

Campaign Management Cross Functional Collaboration Event Management

Marketing Manager

University of Georgia

Apr 2017 - Aug 2017 (4 months)

Managed marketing activities and campaigns (Apr–Aug 2017) to drive engagement and support university initiatives through targeted communications and events.

Campaign Execution Student Engagement Marketing Communications Event Coordination

Sales Executive

LTD Ultimatus

Mar 2014 - Dec 2016 (2 years 9 months)

Executed B2B sales activities from Mar 2014 to Dec 2016, managing client relationships and lead generation to meet regional sales targets and support revenue growth.

B2B Sales Client Management Negotiation Lead Generation