Inna Pushkarenko
@innapushkarenko
I close enterprise SaaS and payments deals while building loyalty and digital wallet growth across EMEA.
FranceWhat I'm looking for
At Rivela AI Wallet Factory, I drive enterprise acquisition for an AI-powered platform that turns transaction data into behavioural segments, targeted campaigns and loyalty mechanics for banks, wallet operators and telcos.
I manage strategic Loyalty SaaS accounts across MENA, own the full sales cycle from prospecting to close, and work with C-level stakeholders to support adoption and retention. I partner closely with product, engineering, marketing and operations teams to deliver a seamless client experience.
Previously at Wallet Factory, I built the international enterprise sales function across MENA, Latin America, Africa and Southeast Asia. I designed sales processes, pricing and outbound strategy, closed Digital Wallet Solution deals worth $300K–$700K, and mentored a sales team.
My background also includes founding MobiGift, launching gifting and loyalty products, managing partner integrations, and expanding products through resellers and franchises. I bring experience across fintech SaaS, regtech, banking, digital payments, loyalty and go-to-market execution.
Experience
Work history, roles, and key accomplishments
Head of Loyalty, Digital Wallets & AI
Rivela AI Wallet Factory
Jul 2022 - Present (4 years 1 month)
Drive enterprise account acquisition for an AI-powered loyalty engine, owning the full sales cycle from prospecting to close. Manage strategic accounts across MENA, acting as a trusted advisor to C-level stakeholders.
Business Development & Marketing Manager
B4Finance
Sep 2021 - Jun 2022 (9 months)
Drove client acquisition through market research and targeted outbound campaigns in regtech and investment solutions. Led building the inbound channel with SEO.
Business Development Manager
Wallet Factory
Sep 2018 - Sep 2021 (3 years)
Built the international enterprise sales function, designing the full sales process, pitch decks, pricing, and outbound strategy across multiple regions. Closed deals from $300K to $700K for Digital Wallet Solution.
Product Owner & Co-founder
MobiGift
Jun 2016 - Dec 2020 (4 years 6 months)
Managed the entire lifecycle of a new gifting platform from concept to launch, including product requirements and cross-functional coordination. Led partner integrations and expanded sales channels internationally.
Product Marketing Manager
Mobile Commerce
Jul 2014 - Apr 2016 (1 year 9 months)
Launched a gifting platform in partnership with an international vendor and created go-to-market execution for B2C, B2B and B2B2C solutions. Onboarded and integrated 40+ merchants and signed 3 enterprise contracts.
Product Marketing Manager
Fidobank
Aug 2012 - Jul 2014 (1 year 11 months)
Launched co-branded prepaid cards and loyalty programs for customers and employees. Managed co-branded campaigns with Visa and Mastercard within a regulated banking environment.
Marketing Executive
VTB Bank
Apr 2010 - Aug 2012 (2 years 4 months)
Launched card products and supportive campaigns, including co-branded initiatives with Visa and Mastercard. Gained foundational knowledge of banking operations and financial product management.
Education
Degrees, certifications, and relevant coursework
National University
Master of Science, Linguistics
Grade: Honours
Earned a Master of Science in Linguistics with Honours from a National University in Ukraine.
INSEEC MSc & MBA
Master of Science, International Business Management
Pursued a Master of Science in International Business Management at INSEEC MSc & MBA in Paris, France.
Availability
Location
FranceAuthorized to work in
Job categories
Skills
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