oujaa abdelali
@oujaaabdelali
Senior account executive driving enterprise sales growth and new-logo acquisition.
What I'm looking for
I am a senior account executive with a proven track record in enterprise sales across HR SaaS, LMS, manufacturing and finance sectors, consistently exceeding targets and winning large accounts.
My career includes roles at Cegedim Business Services, ADP, Salesforce, Lectra and Capgemini where I led consultative, value-based selling, managed RFPs, and generated significant net-new revenue and large-account renewals.
I am certified in Salesforce Customer 360 and trained in Strategic Selling, Challenger Sale and Power Messaging; I bring a pragmatic, relationship-driven approach and a history of building and leading commercial teams to deliver measurable business impact.
Experience
Work history, roles, and key accomplishments
Senior Account Executive
Cegedim Business Services RH
Feb 2024 - Present (1 year 8 months)
Hunted enterprise accounts for HR SaaS, responsible for 100% net-new revenue with a 102% target and closed 6 new logos while driving enterprise sales motions.
Strategic Account Executive
360Learning
Jan 2023 - Oct 2023 (9 months)
Managed strategic large accounts (5,000+ employees) for a collaborative learning LMS, driving adoption and account expansion across enterprise customers.
Sold Salesforce Customer Success platform to manufacturing large accounts, managing full sales cycle and expanding platform adoption across clients.
Managed large enterprise HR SaaS and managed services accounts (5,000+ employees), led RFPs and drove FY22 to 167% of target including 83% net-new revenue.
Sold CAD software and manufacturing systems to automotive, aerospace and furniture accounts using consultative, value-based selling and achieved 108% of 2017 target.
Drove account strategies for large manufacturing clients, developing sales within car manufacturers and reached €6.56M in 2015 (103% of target).
Founder & Sales Director
AlphaLease - Novafinance Group
May 2009 - Apr 2012 (2 years 11 months)
Founded and led sales for IT asset financing, managed a team of 6 and 4 sales reps, achieving €5.7M revenue in 2011.
Market Manager
Infibail
Aug 2006 - Mar 2009 (2 years 7 months)
Managed IT equipment financing market, delivering €3.8M revenue in 2009 (126% of target) and strong contribution margin.
Branch Office Manager
GRENKE Leasing AG
Sep 2005 - Aug 2006 (11 months)
Managed branch operations for SMB IT leasing, achieving €3.44M revenue in 2006 (+64% growth) through local sales development.
Sales Representative
Leasecom
Jun 2002 - Aug 2005 (3 years 2 months)
Sold IT equipment financing and rental services, delivering €4.2M revenue in 2004 (168% of target) through direct sales efforts.
Education
Degrees, certifications, and relevant coursework
I.S.C. - School of Management
Master in Marketing Strategy, Marketing Strategy
1998 - 2001
Completed a Master in Marketing Strategy at I.S.C. School of Management in Paris from 1998 to 2001.
University Institute of Technology (IUT) Cergy
DUT (Marketing & Sales), Marketing & Sales
1996 - 1998
Obtained a DUT (Diplôme Universitaire de Technologie) in Marketing & Sales from IUT Cergy between 1996 and 1998.
Lycée Alfred Kastler
High School Diploma, Economic and Social Science
1996 - 1996
Grade: honours AB
Graduated with a High School Diploma in Economic and Social Science (honours AB) from Lycée Alfred Kastler in 1996.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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