IBifeoma babundo
@ifeomababundo
Marketing Operations Specialist building HubSpot systems for clean data, measurable campaigns, and scalable growth.
CanadaWhat I'm looking for
I’m a Marketing Operations Specialist with 3+ years of experience building the systems and workflows that keep campaigns running efficiently and data staying clean. At Qwoted, I built HubSpot automation workflows from scratch, managed CRM data across 10,000+ accounts, and owned an end-to-end referral program—designing email workflows, tracking conversions, and overseeing $20,000+ in incentive fulfillment.
I’ve also driven measurable engagement gains by creating lifecycle campaigns and targeted messaging sequences, contributing to a 370% increase in in-app direct messages over two years. I’m known for strong documentation habits and structured operations, including creating a Trello intake automation with a Slack workflow, implementing Intercom auto-reply sequences to maintain clean contact records, and delivering performance reporting that tracks KPIs like open rates and CTR.
Experience
Work history, roles, and key accomplishments
Media Outreach Lead
Qwoted
Jan 2024 - Present (2 years 3 months)
Built end-to-end HubSpot automation workflows for lifecycle and outreach campaigns across 10,000+ accounts, including referral program setup and reporting. Drove a 370% increase in in-app direct messages, oversaw $20,000+ in incentive fulfillment, and automated intake/support workflows to reduce manual effort.
Email Marketing Specialist (Volunteer)
hEr VOLUTION Canada
Nov 2024 - Jan 2025 (2 months)
Migrated the email platform from Mailchimp to MailerLite by rebuilding segmentation, workflows, and templates, achieving 60%+ open rates. Created on-brand email templates and applied deliverability and engagement best practices.
Media Outreach Coordinator
Qwoted
Jun 2022 - Jan 2024 (1 year 7 months)
Designed semi-automated HubSpot outreach workflows using segmentation logic and behavioral triggers, contributing to a 370% increase in in-app engagement over two years. Maintained data accuracy across 4,000+ media accounts and launched targeted campaigns with list segmentation, A/B testing, and full execution.
Education
Degrees, certifications, and relevant coursework
LCLambton College
Post-Graduate Certificate, Business Analytics
2025 -
Post-graduate certificate in Business Analytics at Lambton College in Ontario starting April 2025.
LULagos State University
Bachelor of Science, Sociology
2020 -
B.Sc. in Sociology at Lagos State University starting January 2020.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Job categories
Skills
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