Raul Ocana

Managed MarkTech stack including email automation, in-app messaging, and chatbot tools. Optimized Marketo email templates and tokenized programs to improve campaign efficiency and reduced contract costs by optimizing database hygiene. Led Appcues reorganization and replaced Drift with Salesforce's chatbot, resulting in significant annual savings.

Translated marketing strategies into actionable Marketo programs, implementing advanced automation for personalization, segmentation, and dynamic content. Managed database hygiene and developed strategies for data health improvements.

Built and executed Eloqua-based campaigns for global and regional markets. Developed and streamlined automated marketing processes, reducing human errors. Collaborated with field marketing and demand generation teams to optimize campaign rollouts.

Managed client email marketing tools and provided strategic recommendations. Automated campaign processes, improving efficiency and reducing errors. Implemented data-driven remarketing solutions and integrated marketing automation with CRM to enhance campaign personalization.

Managed, developed, and updated corporate websites, microsites, and landing pages, improving user experience, traffic-to-lead conversion, and attribution tracking. Led Marketo implementation, coordinating between marketing, IT, and third-party integrations.

Completed a diploma program focusing on business principles with a specialization in marketing. Gained knowledge in marketing strategies, business operations, and relevant industry practices.

Completed a diploma program focused on the analysis and design of computer systems. Studied principles of system architecture, software development, and related technical concepts.