Open to opportunities

Samantha Brisbane

@samanthabrisbane

Message

Marketing operations and martech leader driving measurable ROI and scalable systems.

Canada

Message

What I'm looking for

I seek leadership roles where I can scale martech platforms, build repeatable operational frameworks, lead cross-functional teams, and drive measurable growth through data-driven marketing.

I am a Marketing Operations and Technology leader with 10+ years driving digital marketing initiatives, optimizing marketing technology ecosystems, and delivering measurable ROI through data-driven decision making.

I have led cross-functional teams of developers, automation specialists, and creative professionals to execute large-scale launches and integrated campaigns across health & wellness, financial services, and education verticals.

My achievements include orchestrating a virtual women's event with 170,000+ attendees, building and optimizing 100+ marketing funnels, and delivering a 64% conversion rate on a first-time low-ticket finance product launch.

I focus on process improvement, SOP development, platform optimization, and team development to create repeatable operational frameworks that scale performance and reduce costs.

Experience

Work history, roles, and key accomplishments

Current

Director of Martech

Current

Platform Marketing Agency

Jan 2023 - Present (2 years 11 months)

Drive strategic martech initiatives, optimize platform investments, and lead cross-functional teams to improve operational efficiency and delivery for large-scale campaigns and launches.

Marketing Automation Martech SOP Development Team Leadership Process Improvement Roadmapping Cross Functional Collaboration

Current

Owner, Marketing & Creative

Current

From Sam With Love Designs

Jan 2011 - Present (14 years 11 months)

Provide strategic marketing, martech and creative direction to clients across industries, delivering brand launches, email automation, and integrated advertising with measurable conversion outcomes.

Brand Strategy Marketing Automation Email Marketing Creative Direction Campaign Execution Client Management Funnel Optimization Analytics

Creative Services Project Manager

Advance Your Reach

Jan 2018 - Jan 2020 (2 years)

Managed complex marketing projects including events, web and podcast production, and six-figure launches, establishing SOPs and improving project efficiency and cross-timezone coordination.

Project Management SOP Development Vendor Management Event Production Process Optimization Budget Oversight Remote Team Management

Director of Digital Marketing

Wide Moat Research

Jan 2020 - Present (5 years 11 months)

Led end-to-end digital marketing and membership product launch, achieving a 64% conversion rate and implementing funnel automation and creative direction across campaigns.

Product Launches Email Marketing Creative Direction Copy Oversight Campaign Management Analytics

Marketing Coordinator

Greater Toronto Builders

Developed and executed annual marketing plan aligned to revenue goals, designed print and digital collateral, and recruited and managed the marketing team.

Marketing Strategy Marketing Collateral Team Management Campaign Planning Brand Development Recruitment