YRYunezzi Rodriguez
@yunezzirodriguez
Results-driven Marketing Specialist with expertise in digital strategies.
CanadaWhat I'm looking for
I am a results-driven Marketing Specialist with over four years of experience in digital marketing. My expertise lies in marketing automation, CRM management, email marketing, and data-driven campaign optimization. I have a proven track record of leveraging automation tools to enhance lead generation and improve operational efficiency.
During my tenure at CADdetails, I designed and implemented automated email marketing campaigns that resulted in a 20% increase in engagement rates. My role involved managing and optimizing email marketing programs, creating personalized workflows, and developing digital advertising campaigns across multiple platforms. I am passionate about streamlining marketing operations and driving ROI through innovative digital strategies.
With a solid foundation in SEO, social media, content marketing, and analytics, I have successfully executed multi-channel digital marketing campaigns that contributed to significant customer acquisition growth. I thrive in data-driven environments and continuously seek to optimize marketing performance through insights and strategic decision-making.
Experience
Work history, roles, and key accomplishments
Marketing Specialist
CADdetails
May 2022 - Jun 2024 (2 years 1 month)
Designed and implemented automated email marketing campaigns, achieving a 20% increase in engagement rates. Managed email marketing programs and developed digital advertising campaigns, optimizing performance through data analysis.
Marketing Specialist
Single Origin Coffee Inc.
Jul 2020 - Oct 2022 (2 years 3 months)
Managed e-commerce and marketing automation efforts to improve customer retention. Optimized campaign performance through A/B testing and audience segmentation, tracking KPIs for strategic insights.
Marketing Coordinator
ENA2
Jun 2021 - May 2022 (11 months)
Executed multi-channel digital marketing campaigns, contributing to a 15% growth in customer acquisition. Analyzed performance metrics and conducted A/B testing to enhance email campaign effectiveness.
Marketing Assistant
The Granite Guys
Jun 2020 - Jun 2021 (1 year)
Implemented SEO strategies and website updates, leading to increased organic traffic. Developed Google Ads campaigns that resulted in a 30% increase in leads and assisted in rebranding efforts.
Education
Degrees, certifications, and relevant coursework
MUMount Royal University
Certificate, Business Administration
2020 - 2021
Earned a Certificate in Business Administration with a specialization in Marketing, enhancing skills in marketing strategies and business operations.
BCBow Valley College
Post-Diploma, Digital Marketing
2019 - 2020
Completed a Post-Diploma in Digital Marketing, focusing on digital marketing strategies, analytics, and campaign management.
Project Management Institute of Technology
Bachelor of Science, Business Management
2014 - 2018
Completed a Bachelor of Science in Business Management, focusing on project management principles and business strategies.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Job categories
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