Hitesh Rai Rajwania

▪ Vice President, Marketing, leading a team of 15+ members, focussing on
customer acquisition, brand marketing and influencer marketing

ARR: $72 Million+
Marketing Budgets: $22 Million+
Profit After Taxes: $12 Million+

Launched in international markets: USA, Canada, Middle East, UK, Australia

▪ Head of Growth with a goal of optimizing the existing sales funnel, launch 10+
new campuses across the country & achieve 3X growth in the current financial
year
▪ Head of Marketing & Branding to initiate Performance & Brand Awareness
campaigns, set up the SEO team, Product Marketing team, Performance
Marketing team, Retention funnel & define Brand Design Guidelines.

▪ Head of Marketing with a goal of controlling the exceptionally high lead
generation costs and stabilizing the sales pipeline. Figure out new User
Acquisition Channels while keeping the CAC in control
▪ Create an inhouse Design & Communications team responsible for the style of
outgoing marketing communications

▪ Head of Marketing with an initial goal to reduce costs and then eventually sky
rocket the install base, using both Digital and Offline mediums.
▪ The Creative Head in the team charged with conceptualisation of ad scripts, ad
designs and Social Media Messaging
▪ Head of PR & Communications responsible for all the press releases and user communications

▪ Software Developer leading a team of developers on an International Bank’s internet banking product, based on the Open Payments Framework (OPF) of Clear2Pay.