Nishit Mehrotra
@nishitmehrotra
Web3 marketing director driving product-led GTM, growth, and enterprise enablement.
What I'm looking for
I am a Web3 marketing leader with 8+ years of experience scaling product launches, building marketing teams from 0→20+, and driving measurable revenue via ecosystem co-marketing and enterprise sales enablement. I have led GTM for major blockchain products, secured extensive PR coverage, and scaled social audiences significantly to amplify product reach.
At Aethir and Polygon I positioned complex technologies (zkEVM, Supernets, DePIN/AI), engineered content and sales collateral that converted MQLs into enterprise deals, and delivered multi-million ARR impact post-launch through data-driven marketing and cross-functional leadership.
Experience
Work history, roles, and key accomplishments
Marketing Director
Aethir
Apr 2024 - Present (1 year 9 months)
Pioneered ecosystem co-marketing strategies that produced 2.5M+ X impressions and 220k+ engagements, supported sales collateral that helped close enterprise compute deals contributing to ~147M ARR since 2024 TGE, and built a 20+ person marketing team.
Founder & CMO
Markhit Consultancy
Feb 2023 - Present (2 years 11 months)
Founded and scaled a consultancy advising 50+ Web3 projects on GTM strategies, with average clients achieving ~300% user growth within six months through product positioning and growth campaigns.
Global Ecosystem Marketing Lead
Polygon Labs
May 2021 - Feb 2023 (1 year 9 months)
Spearheaded GTM for multiple product launches (zkEVM, Supernets, Polygon ID), secured 1,000+ press placements, drove 500% website traffic growth, and scaled @0xPolygon X from 150k to 1.5M followers in under 24 months.
Marketing Strategy Consultant
Self Employed
May 2018 - Feb 2023 (4 years 9 months)
Provided part-time marketing and GTM consulting to 500+ Web3/Web2 brands, delivering market research and product positioning that supported client launches and growth.
Community & Social Media Manager
CrackVerbal
Sep 2020 - May 2021 (8 months)
Planned and executed social media campaigns, tracked KPIs, managed online communities, and collected customer testimonials to maintain consistent digital presence across platforms.
Social Media & Content Manager
Ministry of Health & Family Welfare
Apr 2020 - Jun 2020 (2 months)
Led personal branding and content strategy for the Union Health Minister and scaled Covid India Seva X from 0 to 30k followers in four months using social media optimisation and listening.
Digital & Product Marketing Manager
Liechtenstein Cryptoassets Exchange
Apr 2019 - Nov 2019 (7 months)
Launched and scaled a crypto product from 0 to 20k users in 2.5 months through GTM campaigns, led a 5-person marketing team, and executed SEO and multi-channel content strategies.
Digital Media Analyst
YouTube (via Concentrix)
Jul 2017 - Feb 2018 (7 months)
Optimized content moderation systems for 50M+ monthly users, reducing policy violations by 70% while maintaining creator engagement.
Education
Degrees, certifications, and relevant coursework
Guru Gobind Singh Indraprastha University
Bachelor of Computer Applications, Computer Applications
Completed a Bachelor of Computer Applications (BCA) degree at IP University, New Delhi, graduating in 2017.
Google Certified Digital Marketer, Digital Marketing
Completed Google certification in digital marketing.
HubSpot
HubSpot Certified Content Marketer, Content Marketing
Completed HubSpot Content Marketing certification.
Google Analytics Certified, Analytics
Completed Google Analytics certification.
Google Ads Certified, Digital Advertising
Completed Google Ads certification.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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