Open to opportunities

Nishit Mehrotra

@nishitmehrotra

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Web3 marketing director driving product-led GTM, growth, and enterprise enablement.

India

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What I'm looking for

I seek leadership roles in product or growth marketing at mission-driven Web3/tech companies where I can build teams, drive GTM, and convert ecosystem engagement into enterprise revenue.

I am a Web3 marketing leader with 8+ years of experience scaling product launches, building marketing teams from 0→20+, and driving measurable revenue via ecosystem co-marketing and enterprise sales enablement. I have led GTM for major blockchain products, secured extensive PR coverage, and scaled social audiences significantly to amplify product reach.

At Aethir and Polygon I positioned complex technologies (zkEVM, Supernets, DePIN/AI), engineered content and sales collateral that converted MQLs into enterprise deals, and delivered multi-million ARR impact post-launch through data-driven marketing and cross-functional leadership.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

Aethir

Apr 2024 - Present (1 year 9 months)

Pioneered ecosystem co-marketing strategies that produced 2.5M+ X impressions and 220k+ engagements, supported sales collateral that helped close enterprise compute deals contributing to ~147M ARR since 2024 TGE, and built a 20+ person marketing team.

GTM Strategy Co Marketing Content Marketing Sales Enablement Community Growth Analytics Team Leadership

Current

Founder & CMO

Current

Markhit Consultancy

Feb 2023 - Present (2 years 11 months)

Founded and scaled a consultancy advising 50+ Web3 projects on GTM strategies, with average clients achieving ~300% user growth within six months through product positioning and growth campaigns.

Consulting GTM Strategy Product Positioning Growth Marketing Campaign Management Analytics Brand Strategy

Global Ecosystem Marketing Lead

Polygon Labs

May 2021 - Feb 2023 (1 year 9 months)

Spearheaded GTM for multiple product launches (zkEVM, Supernets, Polygon ID), secured 1,000+ press placements, drove 500% website traffic growth, and scaled @0xPolygon X from 150k to 1.5M followers in under 24 months.

Product Marketing GTM PR Social Media Growth SEO Content Strategy Partner Marketing Sales Enablement

Marketing Strategy Consultant

Self Employed

May 2018 - Feb 2023 (4 years 9 months)

Provided part-time marketing and GTM consulting to 500+ Web3/Web2 brands, delivering market research and product positioning that supported client launches and growth.

Market Research GTM Strategy Product Positioning Client Consulting Content Strategy Stakeholder Management Web2 Marketing Analytics

Community & Social Media Manager

CrackVerbal

Sep 2020 - May 2021 (8 months)

Planned and executed social media campaigns, tracked KPIs, managed online communities, and collected customer testimonials to maintain consistent digital presence across platforms.

Community Management Social Media Strategy Campaign Planning KPI Tracking Content Creation Customer Research

Social Media & Content Manager

Ministry of Health & Family Welfare

Apr 2020 - Jun 2020 (2 months)

Led personal branding and content strategy for the Union Health Minister and scaled Covid India Seva X from 0 to 30k followers in four months using social media optimisation and listening.

Content Strategy Social Media Management Social Media Listening Growth Marketing Crisis Communications Community Engagement Analytics

Digital & Product Marketing Manager

Liechtenstein Cryptoassets Exchange

Apr 2019 - Nov 2019 (7 months)

Launched and scaled a crypto product from 0 to 20k users in 2.5 months through GTM campaigns, led a 5-person marketing team, and executed SEO and multi-channel content strategies.