Open to opportunities

Karthik M

@karthikm2

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Growth-focused marketing professional with 8+ years of experience.

India

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What I'm looking for

I am looking for a role that fosters innovation and allows me to leverage my marketing expertise to drive growth and engagement in a dynamic environment.

I am a growth-focused marketing professional with over 8 years of experience in leading B2B demand generation across diverse global markets, including India, ASEAN, UAE, and North America. My expertise lies in cold outreach, marketing automation, and executing full-funnel campaigns that drive measurable improvements in marketing qualified leads (MQLs), return on investment (ROI), and user engagement.

Currently, I serve as a Marketing Manager at Resync Technologies in Singapore, where I have successfully developed and executed digital strategies that align with key business performance indicators. My previous roles, including Head of Sales & Marketing at Authlink and Co-Founder of Fitness NU, have equipped me with the skills to build go-to-market strategies, optimize campaigns, and scale marketing operations for startups and SaaS companies.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Resync Technologies

Aug 2023 - Present (1 year 11 months)

Developed and executed SEA & MENA digital strategies aligned with business KPIs (CAC, CPL, ROAS, CTR, LTV). Launched email automation, Google Ads, SEO, and funnel optimization—improving MQLs 3x.

Digital Strategy Google Ads SEO Funnel Optimization Email Automation Lead Generation Marketing Collateral Branding Market Visibility

Head of Sales & Marketing

Authlink (Blockchain)

May 2021 - Present (4 years 2 months)

Built go-to-market strategies for North American and EMEA markets. Launched targeted campaigns improving SQL conversion and education-driven lead flow.

Go To Market Strategy HubSpot ROI Tracking Content Creation Leadership

Co-Founder

Fitness NU

Jan 2017 - Present (8 years 6 months)

Built product-market fit and GTM roadmap for SaaS platform; scaled to 200+ clients. Led strategic planning, digital growth, and international onboarding.

Product Market Fit GTM Strategic Planning International Onboarding

Business Development

Rootcode Technologies

May 2014 - Present (11 years 2 months)

Developed client acquisition plans for tech and digital marketing solutions. Handled cross-sector clients: education, healthcare, travel, real estate.

Digital Marketing Cross Sector Client Management Design Developer Account Management

Education

Degrees, certifications, and relevant coursework

PESIT

MBA, Marketing & Strategy

Completed a Master of Business Administration with a focus on Marketing and Strategy. Gained expertise in strategic planning, market analysis, and business development.

PESIT

Bachelor of Computer Application, Computer Application

Acquired foundational knowledge in computer applications and software development. Developed skills in programming, database management, and system analysis.