Open to opportunities

himanshu raut

@himanshuraut

Programmatic advertising and digital marketing leader building AI-enabled growth and ROI across DV360, TTD, Amazon DSP, and Meta.

India

Message

What I'm looking for

I’m looking for a senior programmatic role where I can scale AI-assisted strategy, lead strong teams, and partner with AdTech stakeholders to deliver measurable ROI—especially for FMCG, BFSI, and e-commerce brands.

I’m a results-driven programmatic advertising and digital marketing leader with 15+ years of experience managing high-impact campaigns across DV360, The Trade Desk, Amazon DSP, and Meta. I’ve built and scaled programmatic practices at top-tier agencies, combining performance rigor with brand impact.

I’ve repeatedly driven measurable ROI for leading brands across FMCG, BFSI, and e-commerce, managing budgets exceeding $6M USD (2018/19). At Performics, I led the programmatic practice across branding and performance clients for a 17+ member team and helped win and onboard multiple new programmatic-only clients through competitive pitches.

I focus on operational excellence and adoption—establishing agency-wide programmatic best practices, standard playbooks, and a maker-checker QA process to reduce errors and improve delivery timelines. I also introduced workflow tools like Trello and ClickUp, and I’ve built strategic partnerships with DSPs, publishers, 3rd-party data providers, and ad verification partners.

Today, I’m advancing my expertise through a Certificate Program in Digital Marketing with AI at IIT Roorkee, applying AI tools like ChatGPT and Claude to streamline campaign planning, automate analysis workflows, and strengthen client pitch decks. My ethos is simple: lead teams, sharpen strategy with data, and use AI to accelerate marketing performance.

Experience

Work history, roles, and key accomplishments

Current

Senior Director – Programmatic

Current

Performics

Feb 2020 - Present (6 years 4 months)

Lead programmatic practice for 17+ member team, winning and onboarding new programmatic-only clients (e.g., Rapido, Birkenstock, Bioderma) to drive incremental incremental revenue. Improved campaign quality and timelines by establishing QA playbooks and a maker-checker process, while applying AI tools (ChatGPT, Claude) to streamline planning and pitch-deck development.

DV360 The Trade Desk Amazon DSP Meta Ads Campaign Optimization AdOps QA (Maker Checker)Client Pitch Decks

Group Head – Programmatic

Pivot Roots

Dec 2019 - Feb 2020 (2 months)

Managed programmatic branding campaigns for Amazon Prime Video, leveraging DSP features and market trends to scale brand awareness. Focused on strategy and execution for large-scale brand delivery.

Programmatic Amazon DSP Campaign Strategy Optimization Brand Awareness Stakeholder Management

Business Group Head – Programmatic

GroupM Media Pvt. Ltd.

Dec 2017 - Nov 2019 (1 year 11 months)

Led programmatic campaigns across GroupM agencies for clients including Mondelez, L'Oréal, Colgate (APAC), Red Bull, Royal Enfield, Abbott, Sennheiser, and Huawei/Honor. Grew programmatic spend 64% YoY through planner education and managed total annual programmatic budgets exceeding $6M USD in 2018/19.

Programmatic Media DV360 The Trade Desk Search Engine Marketing Budget Ownership Performance Integration Analytics Reporting

Associate Director – Programmatic Media

Omnicom Media Group (Accuen)

Aug 2016 - Dec 2017 (1 year 4 months)

Managed programmatic campaigns for Volkswagen Group (VW, Skoda, Audi), Sony LIV, Sony Entertainment, Hyatt, and Nissan-Renault. Drove 60% programmatic adoption as clients transitioned from direct buying and led internal training to build programmatic literacy across OMD and PHD agencies.

Programmatic Campaign Management DSP Optimization Adoption Strategy Training Enablement Client Transition Planning Stakeholder Management

Lead – Campaign Management (Google Account)

Cognizant Technology Solutions

Jul 2015 - Aug 2016 (1 year 1 month)

Embedded Campaign Manager for Google, managing 22+ advertiser accounts across agencies including Accuen, Core Audience, and Cadreon. Introduced RTB concepts and executed DBM (now DV360) campaign strategies, earning the 'Ace of Rookies' award and consistently delivering KPIs.

RTB Campaign Management KPIs Account Leadership Performance Optimization

Assistant Manager – Online Marketing

Brainbees Solutions (FirstCry.com)

May 2013 - Jul 2015 (2 years 2 months)

Managed PPC campaigns delivering consistent 280–320% month-over-month ROAS while sustaining a cost-to-revenue ratio of 0.3. Oversaw affiliate and retargeting channels (Vizury, Komli, Media Donuts, Yahoo) and built reporting dashboards using AdWords, GA, and advanced Excel workflows.

PPC Management ROAS Affiliate Marketing Retargeting Google Ads Pivot Tables Dashboards

Senior Online Marketing Executive

Futurism Technologies

Sep 2011 - May 2013 (1 year 8 months)

Led an SEO initiative that resulted in five additional mandates from a key client. Implemented SEO improvements (sitemaps, site structure, dynamic content) and helped roll them out as organization-wide best practices.

SEO Strategy Sitemaps Site Structure On Page Optimization Lead Generation Client Management

SEM & SEO Executive

K-Ziero Tech Services Pvt. Ltd.

Jan 2010 - Aug 2011 (1 year 7 months)

Managed Google Search and Display campaigns for Way2k.com to drive brand awareness, site visits, and lead generation. Reduced CPC and improved CTR/ROI by applying AdWords best practices and building custom landing pages.

Google Ads Landing Page Optimization ROI Lead Generation

Education

Degrees, certifications, and relevant coursework

Indian Institute of Technology Roorkee

Certificate Program, Digital Marketing with AI

2025 -

Certificate Program in Digital Marketing with AI at IIT Roorkee, currently in progress. Applying AI tools to support campaign planning, data analysis, and pitch development.