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Shikha Saini

@shikhasaini

Programmatic and digital marketing leader at WPP Media, driving APAC campaigns that lifted VCR by 35% and Brand Lift by 28%.

India

Message

At WPP Media, I lead programmatic and digital marketing for the Wipro Account across APAC, developing full-funnel video and YouTube strategies. My campaigns improved VCR by 35% and Brand Lift by 28%, while increasing ROAS by 30% and reducing CPV by 22%.

At LTIMindtree, I led programmatic strategy for JPMorgan Chase & Co. across APAC, governed more than $900K in media budgets, and mentored a team of 15–20 specialists. I also delivered a 35% ROAS uplift and reduced CPA by 22% across multi-market campaigns.

Experience

Work history, roles, and key accomplishments

Current

Director - Programmatic & Digital

Current

WPP Media

Apr 2026 - Present (6 months)

Led pre-sales solutioning, RFP responses, and executive client presentations by designing end-to-end digital marketing, performance media, and Programmatic Video/YouTube strategies across the full marketing funnel. Managed ₹100Cr+ annual paid media budgets and delivered measurable business impact by improving VCR by 35%, Brand Lift by 28%, ROAS by 30%, and reducing CPV by 22%.

Programmatic & Digital Marketing Lead – APAC

LTIMindtree

Sep 2024 - Mar 2026 (1 year 6 months)

Spearheaded programmatic strategy and transformation across APAC markets, aligning media investments with business growth objectives. Owned and governed $900K+ media budgets, driving efficient allocation and continuous ROI optimization. Delivered 35% uplift in ROAS and 28% increase in CTR through advanced audience targeting and bid optimization.

Programmatic Strategy Transformation Audience Targeting Bid Optimization Budget Management ROI Optimization Cross Channel Integration A B Testing Multivariate Testing Sequencing Team Leadership Mentorship Reporting Data Driven Decision Making

Campaign Manager

RateGain

Mar 2024 - Oct 2024 (7 months)

Directed end-to-end programmatic and digital campaign execution, ensuring alignment with client business goals and performance KPIs. Functioned as a programmatic subject matter expert, driving optimization across DV360, Meta, and YouTube platforms. Achieved 100% KPI delivery across multiple campaigns and reduced underperforming campaigns by 25% QoQ.

DV360 Meta Ads YouTube Audience Segmentation Targeting Optimization Testing Customer Relationship Management Campaign Validation Billing Governance

Campaign Manager

Times Internet

Dec 2021 - Mar 2024 (2 years 3 months)

Managed large-scale performance and branding campaigns across CPC, CPM, CPD, and Video formats on Columbia Ad Network. Executed campaigns for high-value global brands (Apple, Samsung, Sony, Audi) ensuring performance and delivery excellence. Delivered 100% KPI achievement across key client campaigns.

CPC CPM Continuing Professional Development (CPD)Video Advertising DSPs SSP Ad Serving Campaign Optimization Testing Customer Relationship Management

Ad Operations Specialist

Sinclair Inc.

Mar 2021 - Dec 2021 (9 months)

Managed end-to-end ad operations, including campaign setup, trafficking, and performance monitoring. Improved operational efficiency by streamlining campaign workflows and troubleshooting processes.

Ad Operations Campaign Setup Trafficking Performance Monitoring Troubleshooting Compliance Reporting

Campaign Specialist

Times Internet

Apr 2015 - Dec 2017 (2 years 8 months)

Built strong foundation in campaign management, client servicing, and stakeholder coordination. Developed expertise in performance tracking, reporting, and campaign execution best practices.

Campaign Management Client Servicing Stakeholder Coordination Performance Monitoring Reporting

Senior Executive (Client Servicing)

Niva Bupa

Nov 2013 - Apr 2015 (1 year 5 months)

Provided client servicing for Ratnakar Bank, Standard Chartered Bank, and Deutsche Bank. Developed expertise in performance tracking, reporting, and campaign execution best practices.

Client Servicing Performance Monitoring Reporting Campaign Execution

Client Handling Executive

SpiceJet

Sep 2012 - Oct 2013 (1 year 1 month)

Built strong foundation in campaign management, client servicing, and stakeholder coordination. Contributed to client satisfaction, retention, and delivery excellence across multiple industries.

Client Handling Stakeholder Coordination Campaign Management