Taposh Biswas

Lead end-to-end programmatic campaign management across Display, Video, CTV and Audio, ensuring timely delivery against campaign objectives. Drive media planning, budget forecasting, optimization strategies and performance reporting to improve media-spend efficiency.

Directed day-to-day programmatic campaign delivery across platforms and supply sources, including campaign builds, QA and reporting. Led and mentored team members while managing targeting, optimization and yield controls to improve campaign performance and ROI.

Managed media spend and campaign delivery against budgets and KPIs, tracking performance and taking corrective actions when required. Analyzed campaign tactics, refined targeting and yield controls, and resolved delivery or performance issues through data-driven optimization.

Managed campaign delivery across impressions, clicks, views and budgets while developing tactics to maximize media-spend efficiency. Analyzed campaign performance, maintained execution records and supported platform innovations and integrations.

Handled end-to-end programmatic and social media campaign management, including pre-validation, trafficking, QC, optimization, reporting and billing. Built media plans based on client inputs and recommended media mixes to reach target audiences and meet campaign objectives.

Post Graduate Diploma in Management (PGDM) in Marketing and Finance, graduated in 2018.