Shahena Begum

I’m a results-driven digital marketing professional with 4+ years of experience executing and optimizing performance and programmatic campaigns across Google Ads, DV360, and The Trade Desk. I take end-to-end ownership—from planning and campaign setup to optimization, troubleshooting, and performance analysis—so outcomes stay measurable and on track.

At Publicis Global Delivery, I managed the complete campaign lifecycle for Haleon across France and Sweden, ensuring compliance with brand safety and viewability standards across all activations. I also led advanced studies and high-impact formats, including Brand Lift Studies (BLS), Search Lift Studies (SLS), Share of Voice, YouTube Select, Masthead, Pause Ads, Shorts, VVC, and VRC, to maximize reach (Primary KPI).

I thrive on cross-functional collaboration and operational excellence, partnering with media planning, creative, and strategy teams to hit campaign KPIs. My impact has been recognized through multiple awards, including Extra Mile and Outstanding Performer achievements, along with continuous certification and quality-focused optimization work.