Open to opportunities

Bhargava RR

@bhargavarr

Message

I build and optimize large-scale programmatic campaigns across DSPs, SSPs, DV360, and ad operations.

India

Message

I've spent 11+ years delivering programmatic media buying, selling, ad operations, monetization, and end-to-end campaign management across EMEA, the US, Canada, and India.

At Omnicom Media Group, I own campaign setup, launch, monitoring, pacing, optimization, delivery, and reporting. I collaborate with planners, account teams, specialists, and stakeholders while managing campaign health checks, go-live validation, creative approvals, and delivery risks.

Previously, I served as Associate Director – Programmatic at GroupM and helped build and scale the Programmatic Team at Annalect. I received Annalect's Service Excellence Annual Award in 2020 for my performance and contribution.

I've managed high-budget OTT programmatic campaigns with monthly media investments from ₹50 Lakhs to ₹1 Crore, and I create educational YouTube content on Programmatic Advertising and DV360 through Learner Search Global.

Experience

Work history, roles, and key accomplishments

Current

Programmatic Specialist

Current

Omnicom Media Group

Dec 2023 - Present (2 years 8 months)

Managed end-to-end campaign ownership, including setup, launch, monitoring, optimization, and successful campaign delivery. Drove campaign delivery, pacing management, optimization, and performance reporting.

DV360 CM360 Campaign Management Optimization Pacing Reporting Hive Google Ad Manager Audience Targeting Bidding Frequency Capping

Associate Director – Programmatic

GroupM

Jan 2023 - Dec 2023 (11 months)

Led programmatic media buying and selling operations, managing campaigns across global markets. Provided strategic support to clients and stakeholders, facilitating cross-functional collaboration.

Programmatic Advertising DV360 DSPs Campaign Management Team Leadership Client Management

Programmatic Specialist

Annalect

Nov 2019 - Oct 2022 (2 years 11 months)

Played a key role in building and scaling the Programmatic Team from an early stage. Managed end-to-end campaign lifecycle, including strategy, setup, trafficking, activation, optimization, pacing, troubleshooting, reporting, and performance analysis.

DV360 CM360 DSPs Campaign Management Optimization Reporting Team Leadership

Senior Programmatic Ad Ops Executive

Datawrkz

Jan 2018 - Aug 2018 (7 months)

Managed programmatic ad operations, including campaign setup, trafficking, and optimization. Ensured successful delivery and performance of programmatic campaigns.

Programmatic Advertising Ad Operations DV360 DSPs Campaign Management