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Umair Shaikh

@umairshaikh1

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Programmatic Advertising Manager driving campaign performance and data-driven optimizations.

India

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What I'm looking for

I seek a growth-oriented role in programmatic or performance marketing where I can lead campaign strategy, optimize ROI, mentor teams, and work in a collaborative, data-driven environment.

I am a programmatic advertising professional with progressive experience across agency and vendor environments, currently managing programmatic operations and a team at GroupM Global Nexus. I specialize in campaign setup, trafficking, optimization and performance reporting across DSPs such as DV360 and The Trade Desk.

Throughout my career I have executed and optimized campaigns for diverse client portfolios, implemented A/B tests to improve creative and bidding strategies, and supported QA and training to ensure error-free delivery. I have held roles at Dentsu Aegis Network, Knorex, Burhan Technology, Practo and completed certifications including Google Ads Display, Google Ads Video, Campaign Manager 360 and The Trade Desk.

I bring strong analytical thinking, attention to detail, leadership of cross-functional/offshore teams, and a proactive, quick-learning approach to driving ROI and campaign efficiency.

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Experience

Work history, roles, and key accomplishments

Current

Manager – Programmatic

Current

GroupM Global Nexus

Dec 2024 - Present (11 months)

Manage a team of 3 to build and optimize programmatic campaigns, conduct data analysis and reporting, and improve ROI through timely execution and QA. Leading offshore AU operations and driving campaign performance improvements.

Programmatic Advertising DV360)Campaign Optimization Team Management performance reporting QA Data Analysis ROI Optimization DV360

Account Manager – Programmatic

Dentsu Aegis Network

Feb 2022 - Dec 2024 (2 years 10 months)

Executed and optimized programmatic media campaigns across DSPs (DV360, TTD), managed pacing and budgets, ran A/B tests, and delivered actionable performance reports to improve campaign KPIs.

Programmatic Advertising DV360)The Trade Desk Campaign Trafficking

Customer Success Associate

Knorex Pvt Ltd.

Feb 2020 - Feb 2022 (2 years)

Onboarded and trained US/Canada clients, ensured successful campaign launches (programmatic, social, video, search), monitored reports and troubleshot underperforming campaigns to improve outcomes.

Onboarding Troubleshooting Reporting Programmatic Advertising

Assistant Manager – Digital Marketing

ImaginXP

Jul 2019 - Dec 2019 (5 months)

Led digital marketing initiatives and supported design-thinking and UX-driven campaigns to drive engagement and program growth during course-based projects.

Digital Marketing UX collaboration Campaign Management Content Strategy

Digital Marketing Executive

Burhan Technology Company

Sep 2017 - Jul 2019 (1 year 10 months)

Executed digital marketing activities for Kuwait/Dubai markets, including campaign setup, optimization, and performance monitoring to meet client objectives.

Digital Marketing Campaign Optimization Performance Monitoring Reporting