Umair Shaikh
@umairshaikh1
Programmatic Advertising Manager driving campaign performance and data-driven optimizations.
IndiaWhat I'm looking for
I am a programmatic advertising professional with progressive experience across agency and vendor environments, currently managing programmatic operations and a team at GroupM Global Nexus. I specialize in campaign setup, trafficking, optimization and performance reporting across DSPs such as DV360 and The Trade Desk.
Throughout my career I have executed and optimized campaigns for diverse client portfolios, implemented A/B tests to improve creative and bidding strategies, and supported QA and training to ensure error-free delivery. I have held roles at Dentsu Aegis Network, Knorex, Burhan Technology, Practo and completed certifications including Google Ads Display, Google Ads Video, Campaign Manager 360 and The Trade Desk.
I bring strong analytical thinking, attention to detail, leadership of cross-functional/offshore teams, and a proactive, quick-learning approach to driving ROI and campaign efficiency.
Experience
Work history, roles, and key accomplishments
Manager – Programmatic
GroupM Global Nexus
Dec 2024 - Present (10 months)
Manage a team of 3 to build and optimize programmatic campaigns, conduct data analysis and reporting, and improve ROI through timely execution and QA. Leading offshore AU operations and driving campaign performance improvements.
Account Manager – Programmatic
Dentsu Aegis Network
Feb 2022 - Dec 2024 (2 years 10 months)
Executed and optimized programmatic media campaigns across DSPs (DV360, TTD), managed pacing and budgets, ran A/B tests, and delivered actionable performance reports to improve campaign KPIs.
Customer Success Associate
Knorex Pvt Ltd.
Feb 2020 - Feb 2022 (2 years)
Onboarded and trained US/Canada clients, ensured successful campaign launches (programmatic, social, video, search), monitored reports and troubleshot underperforming campaigns to improve outcomes.
Assistant Manager – Digital Marketing
ImaginXP
Jul 2019 - Dec 2019 (5 months)
Led digital marketing initiatives and supported design-thinking and UX-driven campaigns to drive engagement and program growth during course-based projects.
Digital Marketing Executive
Burhan Technology Company
Sep 2017 - Jul 2019 (1 year 10 months)
Executed digital marketing activities for Kuwait/Dubai markets, including campaign setup, optimization, and performance monitoring to meet client objectives.
Field Executive
Practo Technologies Pvt. Ltd.
Aug 2015 - Aug 2016 (1 year)
Managed field marketing activities to support user acquisition and outreach efforts, contributing to regional growth and engagement goals.
Education
Degrees, certifications, and relevant coursework
LIPS Pune
Certificate, Digital Marketing
Completed a Digital Marketing course from LIPS Pune in 2017.
MGM's Institute of Management, Aurangabad
Master of Business Administration, Business Administration
2014 - 2015
Completed a Master of Business Administration program from MGM's Institute of Management, Aurangabad from 2014 to 2015.
Miliiya Senior College, Beed
Bachelor of Computer Applications, Computer Applications
2010 - 2013
Completed a Bachelor of Computer Applications program at Miliiya Senior College, Beed from 2010 to 2013.
Availability
Location
IndiaAuthorized to work in
Job categories
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