Open to opportunities

Yash Vardhan

@yashvardhan

Programmatic Manager specializing in data-driven monetization, SSP yield optimization, and end-to-end campaign performance.

India

Message

What I'm looking for

I’m looking for a role where I can lead end-to-end programmatic campaigns, optimize yield and deal execution, and strengthen financial accuracy using Prisma—helping drive transparent, data-driven monetization strategies with clear KPI ownership.

I’m a Programmatic Manager focused on orchestrating end-to-end digital campaigns across top-tier DSPs, translating strategy into execution, optimization, and reporting. I drive measurable outcomes by managing programmatic campaigns across DV360, Teads, The Trade Desk (TTD), and Google Ads.

I also bring strong revenue-operations expertise—supporting SSP monetization, deal IO yield optimization, and programmatic deal management to improve publisher yield and transparency. With hands-on financial operations using Prisma for bookings and reconciliation (including programmatic guaranteed and PMP sign-offs), I balance commercial and technical execution to deliver accurate, KPI-driven results.

Experience

Work history, roles, and key accomplishments

Current

Business Manager - Programmatic

Current

Publicis Groupe

Apr 2025 - Present (1 year 1 month)

Orchestrated end-to-end programmatic campaigns across DV360, Teads, The Trade Desk, and Google Ads, managing strategy, execution, optimization, and reporting.

Programmatic Advertising DV360 The Trade Desk Teads Google Ads Campaign Execution Campaign Optimization Programmatic Reporting

Associate Manager - Programmatic

Publicis Groupe

Aug 2021 - Mar 2025 (3 years 7 months)

Managed end-to-end programmatic campaigns across DV360, Teads, The Trade Desk, and Google Ads, and drove campaign optimization and reporting to maximize ROI and brand visibility. Handled financial operations in Prisma, including campaign booking and reconciliation to ensure accuracy and transparency.

Programmatic Advertising DV360 The Trade Desk Teads Google Ads Financial Reconciliations Campaign Optimization ROI Analysis

Programmatic Analyst

Wunderman MSC

Oct 2019 - Mar 2020 (5 months)

Managed multichannel programmatic campaigns (desktop, mobile, and video), troubleshooting delivery and performance issues through ongoing analysis and optimizations. Provided programmatic media recommendations and strategies aligned to client objectives and KPI success metrics.

Programmatic Advertising Multichannel Campaign Management Campaign Analysis Media Recommendations Optimization KPI Tracking Reporting

Digital PPC Analyst

Simontech Way

Jun 2018 - Oct 2019 (1 year 4 months)

Planned, optimized, and managed paid search (PPC) campaigns for multiple clients, ensuring campaigns met briefs and best practices while staying within budget and KPIs. Conducted keyword research and bid management, optimized landing pages with the content team to improve ROI and conversions, and delivered performance reporting and recommendations.

PPC Campaign Management Keyword Research Bid Management Landing Page Optimization PPC Performance Reporting Performance Analysis

Social Media Analyst

Aegis Global

May 2015 - Apr 2018 (2 years 11 months)

Monitored social media channels and produced content for platforms including Facebook, Twitter, Google+, and Pinterest while tracking social media trends and influencers. Maintained consistent brand messaging, engaged with users by responding to mentions, and supported weekly blogging and social performance reporting.

Social Media Monitoring Content Creation Facebook Twitter Google Pinterest Community Management