abhilash p
@abhilashp
Senior Programmatic Executive specializing in DV360/Trade Desk media buying and optimization.
IndiaWhat I'm looking for
I’m a Senior Executive Programmatic with nearly 4 years of experience in digital marketing, specializing in programmatic advertising and media buying across DV360, The Trade Desk, and Yahoo.
I’ve managed high-budget programmatic campaigns for top-tier clients in the U.S. and APAC, owning media planning, campaign setup, and end-to-end execution. My work focuses on campaign optimization, strategic media planning, and delivering clear performance updates through KPIs.
On analytics and optimization, I use Datorama, Power BI, and Google Analytics to improve visibility and decision-making. I implemented new analytics frameworks resulting in a 95% accuracy improvement in campaign tracking, and developed targeted outreach that increased engagement by 90% with minority demographics.
I also collaborate effectively with vendors and DSP/SSP ecosystems—working with supply partners like OpenX and Magnite to secure media deals and improve reach while reducing costs. I bring a client-first mindset, delivering actionable insights and maintaining strong relationships that drive satisfaction and retention.
Experience
Work history, roles, and key accomplishments
Senior Executive Programmatic
WPP Media
Nov 2024 - Present (1 year 7 months)
Led end-to-end programmatic media lifecycle, setting up and optimizing campaigns on major DSPs including DV360 and The Trade Desk to support streamlined delivery of client products. Improved campaign tracking accuracy by 95% and increased targeted engagement by 90% through outreach to minority demographics.
Managed high-budget programmatic campaigns, aligning execution with client objectives through performance reporting, optimization, and KPI monitoring. Partnered with SSPs such as OpenX and Magnite, and delivered post-campaign analyses with actionable insights to improve media effectiveness.
Education
Degrees, certifications, and relevant coursework
MIT Academy of Engineering
B.Tech/B.E., B.Tech/B.E.
Completed a B.Tech/B.E. program at MIT Academy of Engineering, graduating in 2021.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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