Prashant Pandey
@prashantpandey5
I build and scale paid media growth engines across programmatic, Google Ads, and automation.
IndiaWhat I'm looking for
I've managed multimillion-dollar paid media and programmatic campaigns for Dentsu, Samsung R&D, BrandMuscle, and Atlas AI, spanning Google, Meta, DV360, The Trade Desk, Amazon DSP, and Beeswax. At Dentsu, I managed $10M per month in media while consistently achieving 90%+ of target KPIs.
At Atlas AI, I trained an AI agent for programmatic campaigns and built the growth stack end-to-end: Google Ads, GA4, GTM tracking, Microsoft Clarity, Amplitude, GoHighLevel automations, and landing pages. I improved cost per conversion by about 20% on a $1,500/day budget while increasing opt-ins and booked calls.
I've executed 25K+ campaigns representing $100M+ in media, improved conversions by 30%, and reduced costs by 20% across US accounts. I enjoy owning the full path from campaign strategy and tracking to creative, automation, CRO, and reporting.
Experience
Work history, roles, and key accomplishments
AI Ad Strategist
Atlas AI
Dec 2025 - Jun 2026 (6 months)
Trained and directed Atlas's AI TV Ads agent for programmatic campaigns, analyzing performance and providing recommendations. Built and owned the Google Ads account from scratch, achieving ~20% lower cost per conversion on a $1,500/day budget.
Managed end-to-end planning, buying, and execution of PPC and programmatic campaigns for clients including Cornercard, Polestar, and Kellogg's. Oversaw $10M/month in media, consistently hitting 90%+ of target KPIs.
Deputy Manager
Samsung R&D Institute
Mar 2024 - Sep 2024 (6 months)
Led end-to-end programmatic campaigns across display, native, CTV, and online video, optimizing targeting and performance. Managed campaign operations for UK brands, controlling $50M+ in budget per quarter while maintaining brand safety.
Sr. Associate – Paid Media Buyer
BrandMuscle India Pvt. Ltd
Dec 2021 - Feb 2024 (2 years 2 months)
Handled end-to-end campaign management for PPC, Shopping, Search, Social, and Programmatic on various platforms. Achieved 30% more conversions and reduced cost by 20% across accounts.
Co-Founder
Gyanyug Edtech
Jan 2018 - Jan 2021 (3 years)
Built and managed school-admissions lead-generation campaigns across Google and Meta, driving 80% enrollment occupancy. Ran DV360 for YouTube and Display campaigns and executed awareness campaigns for the company's ERP platform.
Education
Degrees, certifications, and relevant coursework
Dayalbagh Educational Institute
Master of Business Administration, Marketing & Business
2016 - 2018
Pursued an MBA in Marketing and Business, focusing on strategic marketing and business management.
Agra College
Bachelor of Commerce, Accounting & Business
2013 - 2016
Completed a Bachelor of Commerce with a focus on Accounting and Business.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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