Himanshu Chaturvedi

Lead go-to-market planning for product launches and feature enhancements, aligning Product, Sales, Demand Generation, Customer Success, and Delivery teams. Develop product positioning, messaging frameworks, and value propositions that communicate differentiation and support sales effectiveness.

Led global demand generation campaigns across Search, Display, Demand Gen, and Performance Max, contributing to 30–35% year-over-year growth in paid-sourced pipeline. Reduced customer acquisition cost by 18% and improved return on ad spend by 22% through audience segmentation, messaging optimization, and data-driven experimentation.

Advised enterprise clients on account strategy, commercial priorities, and solution-based value propositions, contributing to a reduction in client attrition from 20% to 8%. Designed and delivered enablement programs for 30+ account managers, helping reduce team attrition from 10% to 3%.

Managed integrated digital marketing programs across Automotive, Education, Media, and Entertainment, adapting strategy, positioning, and messaging to industry-specific audiences. Delivered campaign performance goals and developed executive reporting to inform marketing, product, and investment decisions.

Executed performance-focused marketing initiatives for automotive clients and delivered data-driven recommendations to improve campaign outcomes. Maintained strong client relationships through consistent execution, performance reporting, and stakeholder engagement.

Managed search marketing campaigns across multiple platforms, optimizing keyword strategies and ad messaging to improve campaign efficiency. Maintained more than 95% quality assurance compliance.

Bachelor of Technology in Information Technology from DCRUST University, Murthal, Haryana, completed in 2015.