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Mary Susanthi

@marysusanthi

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Product marketing professional with strong technical and writing skills.

India

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What I'm looking for

I seek a dynamic role in a collaborative environment that fosters creativity and innovation, allowing me to leverage my marketing expertise to drive impactful results.

I am a dedicated product marketing professional with a strong technical background and exceptional writing skills. My experience spans across various facets of marketing, including campaign management, performance analysis, and digital marketing strategies. I have successfully owned the entire marketing research process, developed comprehensive marketing plans, and executed product launches that resonate with target audiences.

Throughout my career, I have collaborated with cross-functional teams to ensure successful product launches and have consistently achieved efficiency targets in campaign management. My expertise in tools like Google Analytics and Power BI has enabled me to derive actionable insights that drive product performance. I am passionate about creating compelling marketing collateral and engaging content that not only attracts but also converts leads into loyal customers.

Experience

Work history, roles, and key accomplishments

Current

Consultant

Current

Xcentium

Jan 2024 - Present (1 year 5 months)

Acted as Product Marketing head for 4 clients from website creation to product launch and brand boost.

Sr. Marketing Analyst

Transcend Street Solutions

Jan 2022 - Jan 2023 (1 year)

Managed marketing campaigns across various channels, defined budgets, and executed comprehensive marketing plans for product launches. Collaborated with cross-functional teams to ensure successful product launches and analyzed product performance for improvements.

Campaign Management Performance Management Google Analytics SEM Social Media Marketing Budget Management Market Research Product Launch Content Creation

Product Marketing

Infiniti Software Solutions

Aug 2021 - Sep 2021 (1 month)

Implemented marketing principles to create communication sequences leading to sales. Developed market segmentation, analyzed sales data, and created marketing collateral. Managed digital marketing and website content to enhance product visibility.

Market Segmentation Sales Analysis Marketing Collateral Digital Marketing Pricing Strategy Customer Engagement Content Writing Lead Generation SEO

Product Marketing

Perfex Technologies

Jan 2018 - Feb 2021 (3 years 1 month)

Oversaw all marketing activities from website inception to lead closure. Conducted market research, developed pricing strategies, and managed lead generation across multiple channels. Collaborated with teams to execute marketing exercises and improve conversion rates.

Market Research Pricing Strategy Lead Generation Content Creation Digital Marketing Campaign Management SEO

Education

Degrees, certifications, and relevant coursework

Andhra Loyola Institute of Engineering and Technology

Bachelor of Technology, Electronics & Communication Engineering

Earned a Bachelor of Technology in Electronics and Communication Engineering, gaining foundational knowledge in electronic systems, communication technologies, and engineering principles.

Jawaharlal Nehru Technological University

Master of Business Administration, Marketing, HR

Grade: 83%

Completed a Master of Business Administration with a focus on Marketing and Human Resources, achieving a score of 83%. Developed skills in strategic marketing, consumer behavior, and organizational management.