Open to opportunities

Hemaraja Danayyan

@hemarajadanayyan

Message

Data-driven digital marketing leader driving multi-channel growth and conversion improvements.

India

Message

What I'm looking for

I’m looking for a role where I can lead performance marketing and ad operations, grow revenue with data-driven optimization, and own full-funnel acquisition, retention, SEO, and eCommerce improvements across channels.

I’m a results-driven Ad Operations, Digital Marketing, and eCommerce professional focused on performance marketing and customer growth. In my current Head of Digital Marketing role, I developed end-to-end strategies that delivered a 50% increase in overall sales revenue and 30% growth in new customer acquisition.

I optimize conversion funnels and reduce friction points to improve ROI, ROAS, CAC, and customer lifetime value. I manage high-scale budgets across Google, Meta, TikTok, and Snapchat, and I lead retention initiatives through lifecycle marketing, remarketing, and personalized engagement. I’ve also built SEO capabilities across on-page, off-page, technical SEO, schema markup, and product/keyword optimization to increase organic traffic and search visibility.

I connect acquisition to measurable performance using GA4, GTM, and A/B testing, while managing the Shopify ecosystem end-to-end for merchandising, promotions, and conversion optimization. Previously, I owned ad trafficking and performance reporting across programmatic and direct campaigns (DFP/AdX and multiple ad servers), implemented third-party tracking, and trained teams to ensure smooth, compliant delivery and operational efficiency.

Experience

Work history, roles, and key accomplishments

Current

Head of Digital Marketing

Current

Yallatoys

Oct 2025 - Present (10 months)

Developed and executed end-to-end digital marketing strategies, increasing overall sales revenue by 50% and new customer acquisition by 30%. Optimized multi-channel acquisition and conversion funnels across Google, Meta, TikTok, and Snapchat, and led SEO/ASO, lifecycle retention, and Shopify growth initiatives.

Google Ads Meta Ads Snapchat Ads Performance Marketing Audience Segmentation Lifecycle Marketing SEO Technical SEO Shopify App Store Optimization (ASO)Firebase Appsflyer A B Testing Affiliate Marketing Influencer Marketing Conversion Rate Optimization

Ad Ops Performance Marketing Manager

YallaMotor

Nov 2022 - Sep 2025 (2 years 10 months)

Managed online advertising campaigns across Bayt.com, YallaMotor.com, and DriveArabia.com, overseeing ad trafficking, troubleshooting, optimization, and reporting for direct and programmatic campaigns. Coordinated with sales/clients/agencies, supported partner onboarding for email marketing, and managed team performance via ad operations tooling and ongoing mentorship.

Ad Operations Ad Trafficking Trafficking QA Troubleshooting Campaign Optimization Reporting Direct Marketing Programmatic Email Marketing Partner Onboarding Stakeholder Management team training Performance Monitoring

Digital Ad Trafficker

NABD

Nov 2016 - Feb 2022 (5 years 3 months)

Handled end-to-end traffic management for client ad campaigns, including IO creation, trafficking, QA, optimization, delivery, reporting, and troubleshooting across DFP, Native ad server, Teads outstream video, and MoPub. Built third-party creatives in Celtra and implemented third-party tracking (including MOAT and IAS) while coordinating with development teams to launch products.

Ad Trafficking Traffic Management QA&QC Outstream Video MoPub Celtra Mobile and Tablet Campaigns MOAT Sizmek Adform Google Ad Manager Reporting Troubleshooting

Ad Operations Executive

Operative Media India Pvt Ltd

Jan 2015 - Oct 2016 (1 year 9 months)

Worked directly with offshore and onshore managers to implement, deliver, and optimize ad campaigns and produce weekly, bi-weekly, and monthly performance reports. Built KPI reports, supported client training, coordinated troubleshooting across teams, and worked with key ad metrics such as CPM, CPC, CPA, CPL, and CPD.