Utpal Upadhyay

I’m a results-driven Digital Marketing & Growth Strategist with 10+ years scaling organic and paid growth in competitive EdTech markets. I’ve led multi-channel campaigns that consistently translate strategy into measurable business outcomes.

In my current role as Head of Growth & Performance Marketing, I’ve delivered 9.65X ROAS on Google Ads, scaled organic traffic from 0 to 417,840 monthly visits, and reduced CAC by 35% for Meta Ads. I combine technical SEO, content strategy, and conversion optimization to improve performance across key funnels.

I’m hands-on with performance marketing and analytics—migrating to GA4, building custom dashboards, and using data-driven decision making to guide budget allocation. I run structured A/B testing across landing pages and ad copy and use conversion funnel redesign, bid optimization, and audience segmentation to lift conversion rates.

I also bring strong leadership and operational ownership, managing ₹1 crore+ technology and marketing budgets while partnering with vendors and leading distributed teams serving 165K+ users. Whether it’s structured data markup, schema implementation, or eCommerce feed optimization, I focus on sustainable growth with tight measurement.