Rohit Kumar

I’m a Performance Marketing Team Lead with 4.5+ years running paid media across Search, Shopping, Display, Video, Demand Gen, Meta, and App campaigns for D2C, e-commerce, and lead-gen brands.

I lead a team of 5 at Lyxel & Flamingo, owning media planning and budget allocation, conversion tracking, reporting, and client relationships. I’m equally comfortable in strategy conversations and in the weeds of campaign structure, tracking setup, and creative testing.

On the client side, I manage 20–25 accounts across Apparel, Home Decor, Jewellery, Mattress, Real Estate, EdTech and Skincare. I onboard clients end-to-end—from goal discovery and account setup to tracking implementation and first campaign launch—then translate data into weekly and monthly performance insights.

I build full-funnel conversion tracking across Google Ads, GA4, and Meta Ads using Google Tag Manager and Shopify, diagnosing issues like duplicate conversions and misconfigured tags. I’ve driven strong results, including 2.5 Crore+ monthly budget management, 100% revenue growth for key accounts, and 30–40% CPA reductions; I also led 30+ Google Ads/GA4/GMC audits that converted at ~50% through pitch decks with quick-win opportunities.