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Amardeep Singh

@amardeepsingh3

Campaign Operations Manager at Sprocket Digital NZ, optimizing international paid campaigns that delivered up to 1,200% ROAS.

India

Message

At Sprocket Digital NZ, I manage and optimize Google Ads, Meta Ads and TikTok campaigns across international eCommerce accounts, delivering ROAS of up to 1,200%. I use daily performance analysis to find profitable acquisition opportunities and adjust bids, budgets and targeting.

I’ve supported mobile app acquisition and funnel optimization by analyzing installs and post-install events through AppsFlyer. I’ve also managed remarketing and structured tests across creative, audiences, messaging and landing pages.

Earlier, at Langoor Digital, I increased eCommerce conversion rates by 30–70% through campaign optimization and removing conversion roadblocks. Across my work, I’ve used GA4, GTM and Looker Studio to connect media performance with conversion and revenue outcomes.

Experience

Work history, roles, and key accomplishments

Current

Campaign Operations Manager

Current

Sprocket Digital NZ

Mar 2022 - Present (4 years 7 months)

Managed and optimized international eCommerce accounts, delivering ROAS up to 1,200% through hands-on campaign management and performance analysis. Improved acquisition efficiency and measurement using GA4, GTM, AppsFlyer, and Looker Studio.

Google Ads Meta Ads TikTokAds Appsflyer GA4 Google Tag Manager Looker Pacing Audience Segmentation Remarketing A B Testing AI Automation

Digital Marketing Consultant

SEO Discovery Private Limited

May 2019 - Feb 2022 (2 years 9 months)

Developed and executed data-driven acquisition strategies for multiple client accounts, improving campaign and website performance through analysis and optimization.

Digital Strategy Audience Research Competitive Analysis Performance Analysis Project Management

Digital Marketing Lead

MagikBox Media

Apr 2018 - Mar 2019 (11 months)

Improved digital campaign effectiveness and sales performance by evaluating the customer journey and partnering with creative teams on messaging and content.

Campaign Optimization Customer Journey Mapping Cross Functional Collaboration Content Strategy

Assistant Manager – Digital Marketing

Langoor Digital

Sep 2015 - Mar 2018 (2 years 6 months)

Increased eCommerce conversion rates by 30–70% through continuous campaign optimization and removal of conversion roadblocks. Managed client communication and campaign deliverables.

Campaign Optimization Conversion Rate Optimization Media Strategy Client Communication