Heidrun Gabcke
@heidrungabcke
Senior technology sales leader with expertise in cloud-based solutions.
What I'm looking for
I am a senior technology sales leader with over 10 years of experience helping companies, from startups to large enterprises, adopt cloud-based solutions and scale effectively. My expertise lies in navigating fast-paced, high-growth environments and supporting technical teams as they integrate emerging technologies. I have a proven track record of quickly mastering complex technologies, such as Azure, 3D modeling software, and Generative AI, and translating them into tangible business value.
Currently, I am advising the AI startup Scailar on go-to-market execution, where I support their early sales strategy and provide hands-on coaching for founder-led sales meetings. My extensive network in the German AI startup ecosystem, including trusted relationships with companies like Riiico and venture capital firms, allows me to stay at the forefront of industry trends and innovations.
Experience
Work history, roles, and key accomplishments
Sales Advisor
Scailar
Feb 2025 - Present (4 months)
Supported go-to-market and early sales strategy for an AI startup utilizing OpenAI models. Provided hands-on coaching for founder-led sales meetings and refined outbound strategy and messaging for early adopters.
Senior Account Executive, EMEA
NavVis
Dec 2020 - Mar 2023 (2 years 3 months)
Mastered lidar-based scanning technology and 3D digital twin platforms to drive effective sales for enterprise and mid-market accounts. Led digital transformation initiatives for key clients, achieving significant cloud adoption and closing major deals.
Partner Sales Executive
Microsoft Deutschland GmbH
Jul 2014 - Jun 2015 (11 months)
Managed sales activities with partners to drive revenue and market share for Microsoft products. Collaborated with internal teams to ensure partner success and customer satisfaction, executing strategies to expand the partner network.
Senior Channel Sales Manager, Europe
NavVis
Mar 2023 - Present (2 years 3 months)
Recruited, enabled, and managed a network of strategic resellers to serve enterprise markets across Europe. Developed and executed regional go-to-market strategies, collaborating cross-functionally to localize offerings and influence roadmap decisions.
Partner Development Manager – Microsoft Azure
Microsoft Germany
Jul 2015 - Oct 2018 (3 years 3 months)
Drove Azure adoption with top German ISVs, significantly contributing to Microsoft’s ecosystem growth. Developed strategic partner plans and collaborated with cross-functional teams across sales, technical, and marketing to align solutions with customer needs.
Partner Development Manager
Deutsche Telekom AG
May 2012 - May 2014 (2 years)
Developed and managed strategic partnerships to expand market reach and product adoption for Deutsche Telekom. Fostered strong relationships with key partners, identifying new opportunities for collaboration and driving partner-led initiatives.
Education
Degrees, certifications, and relevant coursework
Steinbeis University Berlin
Master of Arts (M.A.), General Management
Completed a Master of Arts in General Management. This program provided a comprehensive understanding of business administration and strategic leadership.
University of Leipzig
Bachelor of Arts (B.A.), Sinology and Italian
Obtained a Bachelor of Arts with a dual focus on Sinology and Italian. This interdisciplinary study enhanced linguistic and cultural competencies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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