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Kashmir KaurKK
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Kashmir Kaur

@kashmirkaur

I build healthcare product adoption by blending clinical workflow insight with commercial strategy.

United Arab Emirates
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What I'm looking for

I’m looking for a regional healthcare marketing and business development role where I can lead product adoption, go-to-market and commercial excellence—turning Voice of Customer insights and clinical workflow knowledge into measurable growth across MENA.

Regional Product Marketing and Clinical Solutions is where I do my best work—connecting clinical reality with commercial outcomes. With 15+ years of experience across the Middle East and North Africa, I drive market adoption, healthcare technology implementation, and customer engagement through end-to-end product and portfolio thinking.

I support product launches and go-to-market execution by translating hospital workflows, clinical needs, and feedback into clear value propositions. I’ve contributed to tender strategy and bid success through clinical compliance documentation, technical responses, and workflow recommendations for complex medical technologies.

My approach is hands-on and insight-led. Through Voice of Customer programs, KOL engagement, and stakeholder partnership, I help position products competitively and strengthen differentiation; I also enable distributor capabilities through structured education pathways. I’ve supported AED 6M+ in capital equipment opportunities and enabled adoption across 140+ hospital engagements.

Beyond commercial execution, I invest in capability building—delivering 70+ regional webinars and customer workshops for 800+ healthcare professionals across 18 countries. I’m also currently completing an MBA in Global Business to strengthen my strategic leadership for the next stage of my career in regional healthcare marketing and business development.

Experience

Work history, roles, and key accomplishments

DC

Regional Product Specialist (Anaesthesia)

Drägerwerk AG & Co.

Nov 2022 - Jul 2026 (3 years 8 months)

Partnered with sales, marketing, service, and distributor teams to support product positioning, go-to-market activities, customer engagement, and tender support across the anaesthesia portfolio in MENA. Served as the clinical bridge between hospital workflows and commercial teams to shape messaging, educational materials, and implementation strategies.

IM

Clinical Education Specialist (ICU)

ICU Medical

Apr 2021 - Jul 2022 (1 year 3 months)

Provided day-to-day field clinical support for vascular access and infusion products across MENA, including patient interactions, device programming, follow-ups, and education. Supported site coordination and worked with cross-functional teams to drive sales targets and identify new business opportunities.

GL

Clinical Application Specialist

GulfDrug LLC

Aug 2016 - Mar 2021 (4 years 7 months)

Supported commercial growth across UAE hospital accounts for anaesthesia, critical care, neonatal, and medical IT portfolios by partnering with sales and marketing on launches and go-to-market activities. Translated clinical workflows into practical product solutions and contributed clinical input to messaging, educational materials, and value propositions.

LL

Registered Nurse

Locum / Rotating Locations

Aug 2015 - Jul 2016 (11 months)

Provided nursing care to ICU and chemotherapy patients, including management of seriously ill patients on ventilators and CRRTs. Coordinated with other medical personnel and communicated patient progress to family members.

IB

Clinical Application Specialist

IDS Medical Systems (M) Sdn Bhd

Jun 2013 - Jun 2015 (2 years)

Provided after-sales clinical support for anesthesia and critical care products, supporting market visits, troubleshooting, and appropriate device usage. Trained healthcare professionals through educational modules and workshops and supported product introduction efforts using KOL relationships, Voice of Customer activities, and competitive intelligence.

SC

Registered Nurse (Acute Care)

Sunway Medical Centre

Nov 2012 - Mar 2013 (4 months)

Worked as a registered nurse in acute care in a hospital setting, supporting patient care in line with ICU/acute care requirements. Collaborated with other medical personnel to ensure cohesive patient care.

NC

Registered Nurse (Adult Cardiac HDU)

National Guard Affairs King Abdul Aziz Medical City

Sep 2010 - Nov 2012 (2 years 2 months)

Provided registered nurse care in an adult cardiac HDU, supporting monitoring and patient care in a high-dependency environment. Coordinated with other medical personnel to ensure patient progress and safe care delivery.

NH

Registered Nurse (ICU & PICU)

Northwest Armed Forces Hospitals

Jun 2009 - Jun 2010 (1 year)

Provided registered nurse care across ICU and PICU settings, supporting critical monitoring and day-to-day patient management. Worked with other medical personnel to deliver cohesive patient care.

SC

Registered Nurse (ICU/HDU/CCU/NICU)

Sunway Medical Centre

Jun 2006 - Jun 2009 (3 years)

Worked as a registered nurse across ICU, HDU, CCU, and NICU environments, supporting patient monitoring and critical care delivery. Partnered with medical personnel to ensure cohesive patient care.

Education

Degrees, certifications, and relevant coursework

SEGi University logoSU

SEGi University

Master of Business Administration, Global Business

Pursuing an MBA in Global Business, expected completion in 2026, to strengthen regional marketing and leadership capabilities.

Cornell University logoCU

Cornell University

Marketing Strategy Certificate, Marketing Strategy

Completed a Marketing Strategy Certificate in 2020 to enhance marketing strategy knowledge.

TN

Tun Tan Cheng Lock College of Nursing

Diploma in Nursing, Nursing

Completed a Diploma in Nursing in 2006, building foundational clinical and patient-care training.

Tech stack

Software and tools used professionally

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