Harsh Pandey
@harshpandey3
Performance marketing specialist driving revenue growth through data-led, full-funnel multi-channel campaigns and team leadership.
IndiaWhat I'm looking for
I’m a Performance & Growth Marketer with over four years of experience driving revenue growth in SaaS, e-commerce, and real estate. I lead multi-channel campaigns for B2B and B2C, targeting regions including the US, UK, Canada, Australia, and India.
My results are grounded in tracking, optimization, and execution—facilitating 10x e-commerce revenue growth within a year and scaling SaaS revenue by 2.5x over 18 months. I’ve also increased lead generation by 40% and scaled monthly recurring revenue from $42K to $105K in 18 months, while managing cross-functional collaboration and performance marketing teams.
Experience
Work history, roles, and key accomplishments
Performance Marketing Specialist
ADDA
Oct 2025 - Present (10 months)
Manage end-to-end performance marketing across Google, Meta, YouTube, LinkedIn, and WhatsApp, building full-funnel TOFU–BOFU campaigns to drive high-quality demo leads. Create ad creatives and coordinate with sales/SDR teams to improve demo targets, lead quality, and MQL→SQL conversions.
Performance Marketer & Growth Strategist
CaseFox
Jan 2024 - Sep 2025 (1 year 8 months)
Run paid acquisition across Google, LinkedIn, Meta, Microsoft Ads, and other channels to generate high-quality leads and improve lead generation. Track and optimize performance with analytics tools, support landing pages/creative execution, and coordinate go-to-market planning with CRM automation and team leadership.
Digital Marketing Manager
Katyayani
Dec 2022 - Dec 2023 (1 year)
Lead and manage a digital team to plan, execute, and optimize Meta and Google Ads campaigns supporting e-commerce growth and lead generation. Operate and enhance Shopify D2C and marketplace integrations, and implement email/WhatsApp automation such as abandoned cart recovery.
Education
Degrees, certifications, and relevant coursework
E-House Hunters
Master of Business Administration, Marketing & International Business
2023 - 2025
Pursued a Master of Business Administration with a focus on Marketing & International Business from 08/2023 to 06/2025.
Indian Institute of Technology (IIT)
Social Media & Digital Marketing Executive, Social Media & Digital Marketing
2022 - 2023
Studied the Social Media & Digital Marketing Executive program at Indian Institute of Technology (IIT) from 12/2022 to 12/2023.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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