At LifeCell International Pvt. Ltd., I launched D2C brand AreoVeda by building its CRM database, lifecycle journeys, and campaign calendar. The program achieved an approximately 28% repeat-purchase rate within 12 months.
I built 10+ trigger-based journeys across MoEngage, CleverTap, and LeadSquared, cutting manual outreach by approximately 40%. I also used customer segmentation and A/B testing to personalize campaigns and improve lifecycle performance.
Most recently, I managed GTM campaign execution and Marketo-Salesforce data sync at HG Insights. I also helped build an internal task-request process using Claude workflows integrated with Asana and Slack.
