At apna.co, I own CRM lifecycle marketing for a base of 1M+ employers across WhatsApp, email, SMS, RCS, push notifications, and web engagement. Targeted reactivation and retention campaigns increased monthly employer job postings by 333%.
I built and scaled Apna Hiring Mela, a monthly flagship CRM campaign that delivered 42% higher conversions than regular campaigns. I also designed nine automated lifecycle email journeys covering onboarding, activation, retention, reactivation, and monetization.
My work at apna.co has included optimizing WhatsApp communications to reduce costs by 50%+ and developing a reactivation strategy that generated ₹2.8L+ in incremental monthly revenue. Earlier, I progressed through operations and marketing roles, built Apna's chat support function from scratch, and led teams of 80–100 members.
