Vishal Rai
@vishalrai1
I build automated CRM journeys that improve conversion, retention, and reactivation across consumer platforms.
IndiaWhat I'm looking for
I've owned end-to-end CRM and lifecycle campaigns at AstroTalk and Jumbo App across RCS, SMS, WhatsApp, Push, Email, and in-app channels. I build onboarding, re-engagement, win-back, and conversion journeys using CleverTap, SQL-based segmentation, vendor coordination, and delivery infrastructure.
At Jumbo, I built CRM infrastructure for Cherry from scratch, lifted first-deposit conversion by 20%, ran 50+ A/B tests monthly, and helped identify funnel leakage that contributed to 90% feature adoption. At AstroTalk, I created multi-channel automated journeys and an RCS fallback system to strengthen delivery, tracking, and retention execution.
Experience
Work history, roles, and key accomplishments
CRM & Lifecycle Marketing Associate
AstroTalk
Jul 2026 - Present (2 months)
Owns end-to-end CRM campaigns across RCS, SMS, WhatsApp, and Push, including template creation, DLT approval, vendor coordination, and delivery testing. Built automated retention journeys from scratch and engineered an RCS-to-SMS/WhatsApp fallback system.
Education
Degrees, certifications, and relevant coursework
Delhi University
Bachelor of Arts, Marketing Management & Retail Business
Pursued a Bachelor of Arts in Marketing Management and Retail Business, graduating in 2025.
Reliance Foundation Skill Academy
Certification, Digital Marketing & Market Research
Completed a certification in Digital Marketing and Market Research in 2025.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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