Kapil nahar

Results-driven CRM Manager with 5 years of experience driving customer engagement, retention and revenue growth. Proficient in crafting and executing high-impact campaigns, optimizing user lifecycle, and leveraging data-driven strategies to enhance funnel performance.

● Marketing Automation: Increased Customer Lifetime Value by 20% by executing automated re-engagement journeys.

● Funnel Optimization: Optimized the personal loan funnel by automating lead scoring and allocation across sales specialists, driving a 40% increase in conversion rates.

● Campaign Restructuring and Strategy: Applied propensity-based segmentation to restructure borrower engagement campaigns, 15% uplift in disbursals across Active, Lapsed, and Dormant cohorts.

● Stakeholder Management: Led cross-functional collaboration with Tech, Product, Credit, Communication & Customer Success teams to ensure alignment and successful execution.

● Data Analysis and Reporting: Analyzed campaign performance data to ensure accurate tracking of impressions, clicks, conversions churn & CAC.