Kapil nahar
@kapilnahar
CRM and Growth Marketing Specialist with 5+ years of experience.
What I'm looking for
I am a CRM and Growth Marketing Specialist with over 5 years of experience driving customer engagement and revenue growth. My expertise lies in crafting and executing high-impact campaigns, optimizing user lifecycle, and leveraging data-driven strategies to enhance funnel performance. I have successfully led multi-channel campaigns and implemented automated retention strategies that significantly reduced churn and improved ROI.
Throughout my career, I have demonstrated a strong ability to analyze data and create personalized targeting strategies, resulting in substantial increases in product adoption and customer retention. My recent role as Assistant Manager in Growth Marketing involved negotiating with vendors to streamline operations, achieving a remarkable 30% saving in campaign costs. I am passionate about utilizing my skills in marketing automation and data analysis to contribute to innovative marketing solutions.
Experience
Work history, roles, and key accomplishments
Asst. Manager - Growth Marketing - CRM
DMI Finance
Aug 2023 - Present (1 year 10 months)
Lead multi-channel campaigns and designed automation workflows to drive engagement and revenue for the digital lending vertical. Utilized predictive segmentation for personalized targeting and negotiated with vendors to achieve significant cost savings.
Retention Specialist - CRM
ET Money
Jun 2022 - Feb 2023 (8 months)
Implemented automated retention campaigns that reduced churn by 15%. Launched a YouTube channel educating subscribers on investment strategies and managed a large user base for personalized targeting.
Associate Lifecycle Management - CRM
Airtel
May 2020 - Jun 2022 (2 years 1 month)
Managed campaign execution for Airtel customers, focusing on improving key business metrics and creating targeted cohorts to enhance customer retention.
Sr. Operations Associate – Product Marketing
Gurugram
Oct 2016 - May 2020 (3 years 7 months)
Prepared logs for payment redemptions, monitored social media for user complaints, and owned promotional email campaigns that drove revenue growth.
Education
Degrees, certifications, and relevant coursework
Delhi University
Bachelor of Arts, Humanities
2010 - 2014
Completed my Bachelor of Arts in Humanities, focusing on subjects within Political Science, History, Social Sciences, Globalization, and Environmental Studies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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