Open to opportunities

Harini Ravikumar

@hariniravikumar

Message

CRM Executive focused on customer engagement, retention strategy, and data-driven CRM solutions.

Zimbabwe

Message

What I'm looking for

I want to build my career in a growing organization where I can prove my abilities by accepting challenges, contribute to customer engagement and retention, and climb the career ladder through continuous learning, strong work ethics, and commitment.

I’m a CRM Executive who builds and executes CRM strategies to increase customer engagement and improve the customer experience through analytics. At Zippserv (Aug-2023 to Nov-2025), I created, monitored, and maintained customer relationship management reports, and designed customized CRM solutions based on client needs and goals.

Before that, I supported retention strategy, roadmap, and budget work as an Assistant CRM Executive (Aug-2022 to Jul-2023), managing email, SMS, and direct mail campaigns with targeted segmentation and automated personalized communications. I’ve also led customer support as a Team Leader at Global Medspark Tech (Sept 2021 to Jun 2022) and handled customer queries at M/s Sunrises Visas Services (Feb 2021 to Aug 2021), strengthening my ability to resolve issues quickly, maintain accurate records, and collaborate across stakeholders while continuously learning new technologies.

Experience

Work history, roles, and key accomplishments

CRM Executive

Zippserv

Aug 2023 - Nov 2025 (2 years 3 months)

Developed and implemented CRM strategies to increase customer engagement, and created and maintained CRM reports across customer relationship management. Analyzed customer feedback to identify experience improvements, designed customized CRM solutions, and streamlined data-entry processes while coordinating with stakeholders for timely inquiry responses.

CRM Strategy Customer Engagement CRM Reporting Customer Experience Analysis Segmentation CRM Solutions Data Entry

Assistant CRM Executive

Zippserv

Aug 2022 - Jul 2023 (11 months)

Supported the senior CRM manager with retention strategy inputs, roadmap and budget planning. Managed email, SMS, and direct mail campaigns using targeted segmentation, collaborated with marketing and product teams on automated personalized communications, and coordinated with creative teams to deliver on-time campaign assets.

Retention Strategy Roadmapping Campaign Management Email Marketing SMS Marketing Direct Mail Customer Segmentation Personalization

Team Leader

Global Medspark Tech

Sep 2021 - Jun 2022 (9 months)

Handled customer inquiries via phone, email, and chat, providing detailed product and service information. Resolved issues in a timely manner, maintained accurate interaction records, and developed solutions to address customer complaints.

Customer Support Phone Support Email Support Live Chat Support Product Knowledge Complaint Handling Team Leadership

Customer Support Executive

Sunrises Visas Services

Feb 2021 - Aug 2021 (6 months)

Provided assistance by answering incoming customer calls for product and service related issues. Built customer relationships through active listening, identifying needs, and delivering appropriate solutions.

Customer Support Active Listening Relationship Building Customer Service