At Total Brand Activation - PICO, I direct the delivery of multi-gallery exhibition transformations, coordinating curatorial, conservation, design, and subcontractor teams in a live museum environment. I oversee scope, budgets, timelines, risk, and compliance to support visitor-facing installations.
Across Qatar, I’ve built operational systems and led delivery for projects including the FIFA World Cup Qatar 2022, Falak, TalebHub, and E-Hub. My work has included launching platforms and market initiatives, building partnerships with public- and private-sector stakeholders, and improving retention and operating costs through practical changes to processes and teams.

