Natalie Ladegourdie

- Joined for the launch of The Living Room, Cipriani's private members' concept in Doha, and established local marketing activity to build awareness, engage members and support growth.
- Developed marketing plans for member acquisition and engagement, seasonal campaigns, exclusive experiences and targeted events, and managed the monthly events and member engagement calendar.
- Created The Living R

- Managed Pernod Ricard's trade marketing activity in Qatar, working with the regional team, distributor, hotels, suppliers and commercial partners to implement brand and market plans.
- Developed the strategy, activation programme, budget and customer trade activity for FIFA World Cup Qatar 2022, managing the full scope of work required to represent Pernod Ricard in Qatar.
- Managed a FIFA activa

- Worked across marketing projects for Mind Body & Goals, ARC Group, Nedina and J. Portman, supporting hotels, coffee shops, education, health and wellness and other sectors.
- Developed marketing strategies and researched segmented target markets for different clients.
- Developed proposals, presentations and campaign concepts to support client marketing and new
business.
- Led execution of marke

- Planned and executed the quarterly marketing calendar to achieve sales and new business targets.
- Planned and managed local marketing spend, assessed key partnerships and developed plans to meet targets for orders, acquisitions and retention.
-  Created digital analysis reports to assess market and competitor performance.
- Delegated project tasks according to junior team members' strengths, sk

- Executed national marketing campaigns aligned with brand standards and commercial objectives.
- Worked with Operations on campaign execution, sales impact, product mix and promotional planning.
- Supported annual campaign forecasting, competitor research, marketing budgets and 360-degree campaign requirements.
- Presented sales projections, branding initiatives and product launches to senior and

- Managed strategic client accounts, developing promotional campaigns and commercial activity to improve outlet visibility, footfall and performance.
- Developed promotional campaigns for client outlets across the Zomato platform, events and other marketing activity.
- Managed strategic account relationships, budgets, forecasts and renewal activity.
- Worked with content and marketing teams to str

- Coordinated integrated advertising and marketing campaigns across multiple client accounts, working between clients, creative teams, media and other internal departments from brief through delivery.
- Managed campaign briefs, timelines, approvals, client communication and day-to-day project coordination.
- Prepared creative briefs, status and contact reports, media briefs, quotations and campaig

- Managed branding, advertising and integrated communications projects from concept through implementation, working across clients, creative teams, suppliers and freelancers.
- Managed multiple client projects, coordinating timelines, budgets, suppliers and creative resources through to final delivery.
- Supported integrated marketing activity including advertising, direct mail, email campaigns, P

- Marketed company’s English language products at parent conferences and student presentations
- Organized events for each course advertised: negotiation of venue space, food and beverage arrangement, ordered supplies and organized audiovisual equipment
- Advertised company’s English language products at parent conferences and student presentations.
- Created, implemented, and advertised ‘Life Clu

- Developed photography and art program, incorporating wide variety of photographic genres and art mediums.
- Organisation of field trips and motivational speakers in Madagascar. Organised school art exhibition events, showcasing students work in all mediums.
- Directed construction of a darkroom for developing photos.

- Contributed to advertising campaigns through conducted research which was incorporated the brand development and product launches. Defined English based target group for set tours. Wrote guide brochure for tour groups. Coordinated promotional items for tourists, by obtaining and highlighting certain products traditional to Madagascar.
- Created and supported client retention strategies for exis

- Assisted Production Manager and film crew with: travel and accommodation; maintenance of production folders; administration, research of site locations, made site visits and help directors to make decision about choice of set location and supply of catering. Collating of cast and organisation and construction of welcome packaging (detailing all the need to knows about Cape Town)
- Planned and ma

- Researched and sourced show concepts and stories. Structured and scripted show running order (3 hours)
- Identified and secured guests for telephonic interviews. Liaison between reporter and host.

Professional advertising qualification covering the brand communications process, including consumer behaviour, strategy, media, data and campaign effectiveness.

Practical TEFL training covering lesson planning, language teaching methodology, classroom management and teaching English to speakers of other languages. Completed with Grade A.

Four-year professional degree in Journalism and Media Studies, specialising in Television and Economic Journalism.

Key areas included advertising, public relations, media management, media economics, media law and new media.

Two-year practical photography programme focused on developing technical and visual communication skills, including visual literacy, composition, studio lighting, image production and photographic practice.

COURSE OUTCOMES

Technical proficiency and experience shooting on different camera formats, digital and analogue
A photographic portfolio
Internship / job shadowing experience
Experience in im

Completed secondary education with subjects including English, Afrikaans, Mathematics, Biology, Geography and Art.