Open to opportunities

Gunasree Jayappa

@gunasreejayappa

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GTM and product marketing leader driving positioning, demand generation, and scalable go-to-market execution.

India

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What I'm looking for

I want to own end-to-end GTM and product marketing—turning customer and market insights into positioning, launch plans, and scalable demand generation through cross-functional execution and measurable growth experiments.

I’m a GTM and growth marketing professional with 4+ years of experience building product launches, positioning, demand generation, and growth for startups across different sectors. As the first marketing hire at Bullwork Mobility, I owned GTM/product marketing from day one—building positioning, ICP, launch strategy, and funnels for EV hardware and an agri/industrial fleet-management SaaS.

I’m proud of the measurable outcomes I helped create: 4,000+ inbound leads, 200+ sales-qualified B2B opportunities, and an 18–20% reduction in customer acquisition cost. I also enjoy turning market insights into execution—running 150+ customer conversations, improving organic discovery (including #1 search rankings for 8+ keywords), and later advising 20+ founders on GTM frameworks before leading end-to-end positioning-to-growth delivery for 10+ client brands.

Experience

Work history, roles, and key accomplishments

Current

Growth & Product Marketing Lead

Current

Aagaaz Agency

Mar 2026 - Present (4 months)

Owns end-to-end GTM and product marketing strategy for 10+ client brands, applying positioning-to-execution frameworks across multiple industries. Leads content-led growth and launch campaigns while building reusable onboarding, campaign-calendar, and reporting frameworks used across the agency’s client base.

Go To Market Strategy Product Marketing Product Positioning Messaging Demand Generation Campaign Strategy Cross Functional Collaboration Paid Creative Content Paid Instagram LinkedIn Influencer Marketing KPI Reporting

GTM & Growth Specialist

Infopace Management Pvt Ltd

Nov 2025 - Feb 2026 (3 months)

Provided short-term, project-based GTM advisory in an accelerator-style engagement to help early-stage founders with GTM frameworks and launch sequencing. Advised 20+ founders and produced reusable GTM playbooks and founder-facing positioning and launch assets.

Go To Market Strategy Customer Research Product Positioning Channel Strategy Competitive Analysis Market Research Stakeholder Management

Product Marketing Analyst

Bullwork Mobility Pvt Ltd

Jun 2022 - Oct 2025 (3 years 4 months)

Joined as the company’s first marketing hire and built the GTM and product marketing function from zero, owning positioning, ICP, launch strategy, and demand generation for EV hardware and an agri/industrial fleet SaaS. Drove 4,000+ inbound leads, 200+ sales-qualified B2B opportunities, and supported an 18–20% reduction in customer acquisition cost.