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Aishwarya Ganji

@aishwaryaganji

Message

I turn B2B SaaS and AI products into differentiated GTM narratives that drive adoption.

India

Message

What I'm looking for

I'm looking to shape positioning, GTM narratives and sales enablement for B2B SaaS or AI products, connecting product stories to demand, pipeline and adoption.

I've shaped positioning, GTM narratives and sales enablement for B2B SaaS and AI startups including Storylane, Appcues, Pocus, Zavvy and HelloVerify. I translate technical capabilities into buyer-centric messaging across launches, websites, product education and demand programs.

At Toplyne, I built product-led sales category authority, grew a newsletter to 21,000+ organic subscribers and generated 600+ webinar registrations. At Apna, I led recruiter-focused GTM campaigns generating 1,000+ MQLs per month, and at WorkAmp Spaces I launched a mobile app used by 1,000+ customers.

Experience

Work history, roles, and key accomplishments

Current

Independent Product Marketing & GTM Consultant

Current

Self Employed

Dec 2022 - Present (3 years 9 months)

Advises founders and marketing leaders on ICP definition, positioning, messaging frameworks, and GTM narratives for early-stage and growth-stage products. Builds GTM programs across search, social, newsletters, webinars, video, events, and founder-led content.

ICP Definition Positioning Messaging Frameworks Value Proposition GTM Strategy Demand Generation Sales Enablement Content Marketing Webinars Video Marketing Founder Content

Head of Growth & Product Marketing

Toplyne

Jun 2022 - Dec 2022 (6 months)

Owned GTM storytelling and product education for a global SalesTech audience, translating product-usage intelligence and PLG concepts into clear buyer value. Developed messaging and content-led ABM programs for enterprise accounts, contributing to demo conversations with average contract values above $100K.

GTM Strategy Product Marketing Product Led Growth ABM Content Marketing Newsletter Growth Webinars LinkedIn Twitter Sales Enablement

Growth Manager - B2B GTM & Product Marketing

Apna

Dec 2020 - Jun 2022 (1 year 6 months)

Led B2B GTM and growth for the recruiter audience, building buyer-facing campaigns across LinkedIn, email, and partnerships that generated 1,000+ MQLs per month. Supported acquisition of enterprise customers by translating platform value into recruiter-focused narratives and demand programs.

GTM Growth Marketing Demand Generation LinkedIn marketing Email Marketing Partnerships PR Corporate Communications

Product Manager

WorkAmp Spaces

Jul 2018 - Nov 2019 (1 year 4 months)

Promoted from Growth Hacker to Product Manager within nine months, working across product, growth, and operations to identify customer and business problems and ship solutions. Launched an Android/iOS member application used by 1,000+ customers, improving customer experience and streamlining day-to-day operations.