Open to opportunities

Guillermo de Leon

@guillermodeleon

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Digital marketing and AI leader driving growth, automation, and brand transformation.

Guatemala

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What I'm looking for

I seek a leadership role where I can apply AI-driven marketing and automation to scale revenue, lead digital transformation, and build high-impact teams.

I am a visionary digital marketing and business transformation leader with over 10 years of experience applying AI, automation, and data-driven strategies to grow revenue and optimize operations.

I have led regional commercial and marketing teams, launched digital departments, and implemented AI-powered predictive analytics and automation that doubled digital sales and produced viral content with million-plus views.

I combine formal training in marketing, finance, HR and advanced studies in Big Data Marketing and Innovation with hands-on expertise deploying tools like OpenAI, Google Gemini, Power BI, HubSpot and Shopify to deliver measurable business impact.

Experience

Work history, roles, and key accomplishments

Current

Regional Manager

Current

A Toda Velocidad

Oct 2022 - Present (3 years)

Provide strategic commercial and marketing leadership, optimize financial performance and team operations, and develop AI-driven digital strategies for predictive analysis.

Digital Strategy Commercial Leadership Team Management Predictive Analytics Marketing Automation

Regional Marketing Manager

Repuestos Total

May 2021 - Oct 2022 (1 year 5 months)

Doubled digital sales in the first month and sustained growth for six months by creating viral content and implementing AI-driven sales and marketing automation, making digital the most profitable channel.

Sales Growth Automation)Content Marketing Social Media CRM Performance Marketing Analytics Automation

Marketing Manager

RS & De León Productos Europeos

Nov 2018 - May 2021 (2 years 6 months)

Introduced a premium brand to the Guatemalan market and executed omnichannel strategies for brand positioning while managing client and international supplier relationships.

Strategic Partnerships Positioning Supplier Management Campaign Management

Automotive Marketing Manager

Canella S.A.

Dec 2016 - May 2018 (1 year 5 months)

Established the Marketing Department for automotive brands, implemented digital strategies and CRM systems, and transformed brand identity and communications.

Marketing Operations CRM Marketing Transformation Digital Strategy Automotive Marketing Communication Strategy Department Setup

Digital Marketing Coordinator

Cofiño Stahl

Jun 2015 - Sep 2016 (1 year 3 months)

Created the digital department for group brands, launched campaigns achieving over a million views, and developed AI-driven automation tools to optimize customer conversion.

Digital Department Creation Campaign Management Automation)Google Analytics Social Media Automation

Marketing Manager - Motorcycles

Suzuki

Feb 2013 - Dec 2013 (10 months)

Led marketing and sales strategies for Suzuki motorcycles and marine engines, developed multi-channel activations, and maintained strong relationships with trade agents.

Channel Marketing Trade Relations Sales Strategy

Education

Degrees, certifications, and relevant coursework

Universidad ENEB

Master's in Innovation & Entrepreneurship, Innovation & Entrepreneurship

2024 -

Postgraduate training in innovation methodologies and entrepreneurial strategies emphasizing sustainable and scalable business models in digital environments.

Universidad ENEB

Master's in Big Data Marketing & Business Intelligence, Big Data Marketing & Business Intelligence

2024 -

Postgraduate studies focused on analyzing large data volumes to optimize marketing strategies and business decision-making using advanced business intelligence and machine learning tools.

EUDE Business School

Master's in Human Resources Management, Human Resources Management

2017 - 2019

Specialized studies in human talent management, organizational leadership, and corporate culture optimization to enhance team efficiency and productivity.

Universidad Valparaíso de Chile

MBA (Specialization in Finance), Finance

2011 - 2012

Graduate business management program with a specialization in finance, covering financial management, investment optimization, and economic analysis for strategic decisions.

EUDE Business School

Master's in Digital Marketing, Digital Marketing

2017 - 2019

Developed digital marketing strategies, e-commerce solutions, and commercial process automation with a data-driven approach using advanced analytics tools.