Jesús Sotres

I’m an executive leader with 20+ years of experience scaling revenue, demand generation, and commercial growth through tightly aligned Sales, Marketing, and Operations. I build measurable pipeline growth and create scalable business systems that improve commercial outcomes.

My track record includes board-level impact in real estate sales, with performance exceeding $3B MXN, plus U.S. expansion initiatives generating more than $84M MXN. I’ve increased digital acquisition performance by +28% YoY while maintaining acquisition efficiency near $130 MXN CPL.

Across LATAM markets, I’ve led regional marketing operations and commercial activation—managing complex B2B sales cycles, channel expansion, and customer acquisition. I use event-led growth strategies and multi-channel acquisition ecosystems to generate pipeline and revenue consistently.

From RevOps and CRM ecosystems to marketing automation and analytics, I focus on data-driven decision making, forecasting discipline, and operational execution. I’m driven to accelerate revenue growth by connecting CRM, automation, and go-to-market strategy with a clear customer experience mindset.