At TMC (Tendencia Marketing Consultoría), I built a digital marketing and commercial strategy consultancy for small businesses from the ground up. I manage lead-generation campaigns across several sectors using Meta Ads.
I developed three documented methodologies: Matriz TMC, a scoring system; Meta Shield™, an advertising-account audit; and LEGO 2.0, a creative architecture. A documented anchor case covers a lead-generation campaign for financial-sector client Crédito Fácil.
I implemented AI automation with Claude Code and Make using Meta APIs and the WhatsApp Business Cloud API. I also set operating benchmarks for cost-per-lead alerts, minimum ROAS, creative rotation, and emergency pauses.
Before TMC, I worked in sales, customer service, and operations. At AutoZone, I was promoted from Sales Representative to Auto Parts Expert, and at Teleperformance I progressed through three levels on the Western Union account.
