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Iam Anleu

@iamanleu

Performance Marketing Strategist at OMD Guatemala who drove FUSO Guatemala’s first sale attributed to digital advertising.

Guatemala

Message

At OMD Guatemala, I designed and optimized performance marketing strategies across Google Ads, Meta Ads, TikTok Ads, DV360, and programmatic media. For FUSO Guatemala, I led a digital transformation that delivered the brand’s first sale attributed to digital advertising.

I also increased lead generation by 48% for KIA Guatemala and improved lead quality for BMW Guatemala. Earlier, at Publicis Groupe Guatemala, I planned digital media for brands including Walmart Centroamérica and Banco Azteca; at OTB Agency, I designed Primera Fila’s measurement architecture and contributed to the sale of approximately 400 tickets in the first 24 hours of a launch.

Experience

Work history, roles, and key accomplishments

Digital Media Planner

Publicis Groupe Guatemala

Managed digital strategies for Walmart Centroamérica, Paiz, Banco Azteca, Little Caesars, and Starbucks. Transformed Banco Azteca's measurement through landing pages and regional lead analysis, and negotiated media and programmatic platform alliances.

Digital Media Planning Programmatic Advertising Landing Pages Lead Analysis Media Vendor Negotiation

Performance Marketing Strategist

OMD Guatemala

Designed and optimized performance marketing strategies for leading brands using Google Ads, Meta Ads, TikTok Ads, DV360, and programmatic media. Led digital transformation for FUSO Guatemala, increased KIA Guatemala lead generation by 48%, and improved lead quality for BMW Guatemala.

Google Ads Meta Ads TikTokAds DV360 Programmatic Advertising GA4 GTM META Pixels Performance Marketing Lead Generation Campaign Optimization

Digital Media Planner

Mosca Data Driven Agency

Developed digital media strategies and strengthened foundations in planning and performance marketing.

Digital Media Planning Performance Marketing Media Strategy

Digital Media Specialist

Code Cripto Marketing

Managed campaigns for multiple clients and more than 20 brands simultaneously.

Digital Media Campaign Management Multi Brand Portfolio Management

Digital Marketing Director

OTB Agency

Led digital strategies for Primera Fila, CH Promotions, Farmacias Batres, and Restaurante Chichoy. Designed Primera Fila's measurement architecture with GA4, GTM, and Meta Pixel, contributing to the sale of approximately 400 tickets in the first 24 hours of launch.

Digital Strategy GA4 GTM META Pixels Systematic Measurement Architecture Marketing Analytics