At EBAC LATAM, I joined the founding team in Mexico and led the commercial launch across Mexico, Colombia, and Peru, building the sales function from scratch. I implemented Kommo CRM and sales processes, helping increase lead-to-sale conversion from 4% to 9% and shorten the sales cycle from five days to three.
At UTEL University, I built a sales team for a digital business unit and helped grow its customer base from 4,000 to more than 10,000 through new sales and cross-selling. I now consult on sales processes for an online course business and am developing a card-based CRM with WhatsApp automation for small businesses.
