Jackie Lastras

I am a commercial and strategy leader with extensive B2B experience across hospitality, SaaS, and finance, leading market expansion in LATAM, the US, and multiple regions in Asia. I have built and scaled sales operations, launched CRM and AI-driven systems, and led cross-functional teams to measurable revenue gains.

My achievements include helping secure and manage multi-million dollar contracts, delivering consistent double-digit and double-year growth—including a 120% annual sales turnover increase for six consecutive years—and driving USD $30M in annual sales pipeline initiatives. I focus on strategic thinking, data-driven decision making, and implementing automation to cut costs and raise profitability.

I mentor and coach teams to adopt digital transformation and customer-focused sales practices, having trained and led teams of 20 and launched marketing and partnership programs that improved online engagement and revenue substantially. I seek opportunities where I can combine commercial leadership, AI/tech adoption, and revenue growth to scale businesses internationally.